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GORILLA_ADSPENDGROUPHIST() – Advertising Spend Group History

Sample Usage

🚨 Use ranges (e.g.A2:A1000) in your formula wherever possible for 
quicker results and to prevent Google from blocking your account for 
24 hrs due to overloading their resources. 
=GORILLA_ADSPENDGROUPHIST("TOY STORE", "2023")
=GORILLA_ADSPENDGROUPHIST("TOY STORE", "2023", "US")
=GORILLA_ADSPENDGROUPHIST("TOY STORE", "2023", "US", "BOTTLESMALL")

Syntax Description

ADSPENDGROUPHIST Gorilla ROI

Description:

Advertising Spend Group History.

⚠️ Important Note:

Data from all advertising related functions are based on your advertising attributed sales. Not regular organic sales.

When you see datapoints such as sales7d or conversions7d, it means the AD SALES or the AD CONVERSIONS. Not the total sales over the last 7 days. Only the converted AD or PPC SALES. This is the same for spend, units sold, and performance numbers. It is all based on the PPC spend, PPC units sold, PPC performance.

  • Regular advertising functions (non HIST functions) aggregate the values of the period you enter. E.g. ADPRODSALES() will display the combined data over the period you enter such as “last month”.
  • HIST functions such as ADSALESPRODHIST() displays the daily value.
  • All values are PPC attributed data.

Syntax:

GORILLA_ADSPENDGROUPHIST(sellerId, [period], [marketplace], [campaign], [adgroup] [days], [sort], [start_date], [end_date], [transpose], [header])

Seller ID – REQUIRED
Enter the seller ID or nickname you entered in your Gorilla account.

PERIOD – OPTIONAL
Predefined period to get ads data or use ‘custom’ to specify a start and end date. Default will be last 30 days.

MARKETPLACE – OPTIONAL
Marketplace country filter. Country codes are US, CA, MX, BR, UK, DE, ES, IT, FR, NL, PL, TR, IN, SE, AE, AU, SG, JP, EG, SA. Use ALL to combine values from a single account, ‘EU’ for all Europe markets EXCEPT UK, ‘EURO’ to combine countries using EURO currency.

CAMPAIGN – OPTIONAL
Include campaign to filter data by campaign. Use ADCAMPAIGNLIST to list the IDs. Can be a range of values like A1:A100 where A1 to A100 consists of values like Campaign1, Campaign2, Campaign3…

ADGROUP – OPTIONAL
Include adgroup to filter data by adgroup. Use ADGROUPLIST to list the IDs. Can be a range of values like A1:A100 where A1 to A100 consists of values like AdGroup1, AdGroup2, AdGroup3…

DAYS – OPTIONAL
Number of days to return data corresponding from current date.

SORT – OPTIONAL
Date sorting criteria. Valid values: Desc (DEFAULT), Asc.

START_DATE – OPTIONAL
Starting date to get ads data from when period is custom.

END_DATE – OPTIONAL
Ending date to get ads data till when period is custom.

TRANSPOSE – OPTIONAL
If empty, “no” or “false”, returns datapoints as column headers,

HEADER – OPTIONAL
Include the header line in the results. Possible values: TRUE/FALSE. Default: TRUE

GORILLA_ADSPENDGROUPHIST Attributes

Period Attributes:

TodayThis monthLast 3 Months
YesterdayThis quarterLast 12 Months
Same day last weekThis yearLast 7 Days Week Ago
Same day last monthThis Year-to-Last-MonthLast 7 Days Year Ago
Same day last yearLast WeekLast 30 Days Month Ago
Last 7 DaysLast MonthLast 30 Days Year Ago
Last 14 DaysLast QuarterLast Week Year Ago
Last 30 DaysLast YearLast Month Year Ago
Last 90 DaysLast 60 DaysYYYY-MM (change format to text)
 This weekYYYY YYYYQ1… YYYYQ4
Custom

Screenshot:

ADSPENDGROUPHIST SAMPLE Gorilla ROI

Examples:

🚨 Use ranges (e.g.A2:A1000) in your formula wherever possible for 
quicker results and to prevent Google from blocking your account for 
24 hrs due to overloading their resources. 
=GORILLA_ADSPENDGROUPHIST("TOY STORE", "2023")

This will provide a DUMP of Spend amount with currency being local to the marketplace through advertising, based on AdGroup in a table-like manner for all the AdGroups under this seller. The data dump contains AdGroup ID, AdGroup Name, Spend, for the year 2023.

=GORILLA_ADSPENDGROUPHIST("TOY STORE", "2023", "US")

This will provide a DUMP of Spend amount with currency being local to the marketplace (US$ in this case) through advertising, based on AdGroup in a table-like manner for all the AdGroups in the US Marketplace, consisting of AdGroup ID, AdGroup Name, Spend, for the year 2023.

=GORILLA_ADSPENDGROUPHIST("TOY STORE", "2023", "US", "BOTTLESMALL")

This will provide a DUMP of Spend amount with currency being local to the marketplace (US$ in this case) through advertising based on AdGroup in a table-like manner for the campaign name BottleSmall in the US Marketplace, consisting of AdGroup ID, AdGroup Name, Spend, for the year 2023.

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