Our Amazon Advertising API Reports and Fields
|Report|What It Covers|Fields|
|---|---|---|
|[Ads Overview Report](/amazon-advertising-api-reports/ads-overview/)|Cross-campaign ad metrics including impressions, spend, ACOS, ROAS, new-to-brand orders, video engagement, and detail page views|38|
|[Campaign Report](/amazon-advertising-api-reports/campaign/)|Campaign-level spend, attributed sales, purchases, and units sold across 1, 7, 14, and 30-day windows with same-SKU breakdowns, new-to-brand metrics, and video engagement|69|
|[Group Report](/amazon-advertising-api-reports/group/)|Ad group-level spend, attributed sales, purchases, and units sold tied to both ad group and parent campaign, with same-SKU and new-to-brand breakdowns|44|
|[Keyword Report](/amazon-advertising-api-reports/keyword/)|Keyword and targeting term performance including impressions, clicks, spend, ACOS, ROAS, orders, and conversion rate|14|
|[Product Report](/amazon-advertising-api-reports/product-ads/)|Advertised product performance by SKU and ASIN with spend, attributed sales, purchases, and units sold across 1, 7, 14, and 30-day windows plus same-SKU breakdowns|33|
|[Search Term Report](/amazon-advertising-api-reports/search-term/)|Customer search term-level performance showing exact queries that triggered ads with spend, attributed sales, ACOS, ROAS, new-to-brand units, and conversion fields across multiple attribution windows|52|
.svg "Gorilla ROI")
.svg "Confirmation check icon with edit and close options")
.svg "Confirmation check icon with edit and close options")
.svg "Confirmation check icon with edit and close options")
