Setup takes a few minutes. You connect your Amazon, Shopify, or Walmart account and choose the data you want in Google Sheets. After that, data loads and syncs automatically in the background going forward.
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4.8 Rating · 11k+ Downloads · Trusted by Sellers
Last updated -
June 10, 2026
What This Report Covers
✅ The Business Report tracks sessions, page views, and Buy Box percentage at the child ASIN and SKU level, giving you traffic and conversion data for every product in your account.
✅ Every metric has a parallel Amazon Business (B2B) variant, so you can measure standard consumer traffic and business buyer traffic independently.
✅ Ordered product sales, units ordered, and total order items are included per SKU for each reporting period.
The Amazon Seller Central Business Report is the primary traffic and conversion report for your account. It covers sessions, page views, Buy Box percentage, unit session rate, and ordered product sales at the SKU and child ASIN level. Every metric is split into a standard variant and an Amazon Business (B2B) variant.
Supported Fields
What Sellers Use This For
Conversion rate by SKU. unitSessionPercentage shows which SKUs are turning traffic into orders and which are losing sessions without converting. Comparing this across your SKUs surfaces where your listing is dropping the sale.
Buy Box hold rate. buyBoxPercentage and buyBoxPercentageB2B show what share of page views your offer captured the Buy Box. A drop here typically precedes a drop in orderedProductSales.amount.
B2B channel performance. Every traffic and conversion metric has a B2B variant: sessionsB2B, unitsOrderedB2B, orderedProductSalesB2B.amount. If you sell to business buyers, these fields let you measure that channel independently instead of folding it into your overall numbers.
Traffic source breakdown. mobileAppPageViews, browserPageViews, and their combined total in pageViews show where your traffic originates. Sessions from the app versus browser can inform how you prioritize listing content.
How Gorilla ROI Pulls This Data
Gorilla ROI connects to the Amazon SP-API ReportsAPI using the GET_SALES_AND_TRAFFIC_REPORT report type. Data updates automatically on a regular schedule. No csv exports. No manual downloads. The numbers are current the moment you open the sheet. Feed AI with our data to stay on top and ahead of your business.
For field definitions, see the Amazon Seller Data Supported article in our help center.
Other Reports and Supported Fields
Frequently
Asked Questions
How long does setup take?
How does it get data into Google Sheets?
Gorilla ROI connects directly to your ecommerce platforms and syncs structured data into Google Sheets automatically. Once connected, data stays available without re-downloading files.
What platforms can I connect?
Gorilla ROI supports Amazon, Shopify, and Walmart. The focus is ecommerce operations rather than connecting dozens of unrelated platforms.
Will my data stay accurate and update automatically?
Yes. Once connected, data syncs automatically based on your settings so Sheets stays current without manual exports or re-imports.
Does the data match my platform?
Yes. Gorilla ROI pulls data directly from the source. What you see in your sheet matches what the platform API reports.
Do I need coding or technical skills?
No. Gorilla ROI works through a point-and-click interface inside Google Sheets. Advanced users can use formulas if they want, but coding is not required.
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