Amazon generates structured data sets from your account activity. Each report covers a specific area: orders, inventory, settlements, fees, reimbursements, and more. The fields on each page show exactly what data that report contains and how it is labeled in Amazon's system.
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Last updated -
June 13, 2026
What This Report Covers
✅ The Buy Box report shows whether your offer is currently winning the Buy Box for each SKU, pulled directly from Amazon's pricing API.
✅ Competing offer count tells you how many other sellers are listed under the same condition for each product.
✅ Data is returned at the SKU and ASIN level per marketplace, so you can track Buy Box status across every product in your account.
The Amazon Seller Central Buy Box report shows your current Buy Box status at the SKU and ASIN level. It covers the number of competing offers under the same condition and whether your offer is winning the Buy Box at the time of the data pull.
Supported Fields
What Sellers Use This For
Buy Box win status by SKU. IsBuyBoxWinner gives you a direct true/false for each SKU. Pull this across your account to see which products you are winning and which you are not at any given refresh.
Competitive pressure check. NumberOfOfferListings.Count shows how many sellers are competing under the same condition. A high count with a lost Buy Box points to a pricing or fulfillment issue worth investigating.
Cross-marketplace tracking. MarketplaceId lets you segment Buy Box status by marketplace when you sell across multiple Amazon storefronts.
How Gorilla ROI Pulls This Data
Gorilla ROI connects to the Amazon SP-API ProductPricingAPI using the GetCompetitivePricing and GetListingOffers operations. Data updates automatically on a regular schedule. No csv exports. No manual downloads. The numbers are current the moment you open the sheet. Feed AI with our data to stay on top and ahead of your business.
For field definitions, see the Amazon Seller Data Supported article in our help center.
Other Amazon SP-API Reports and Fields
This data is available through our Amazon Seller Central Reports
Frequently
Asked Questions
What is a Seller Central report?
Where does Gorilla ROI get this data?
We pull directly from Amazon's Selling Partner API. No third-party intermediaries. No manual csv exports. The data comes from Amazon's own reporting infrastructure, the same source Seller Central uses to generate your reports.
How current is the data once it's connected?
Data refreshes automatically on a regular schedule. The exact cadence varies by report type based on how frequently Amazon makes that data available through the API.
Do I need to download anything or export from Seller Central?
No. Once connected, your account data pulls automatically. There are no csv files to export, no manual steps, and no scheduled downloads to manage.
Can I pull multiple reports at the same time?
Yes. Each report maps to a separate dataset. You can pull as many as your account supports and work with them side by side.
What does the "API" column in the field table mean?
It identifies which Amazon SP-API endpoint provides that data. Different report types pull from different APIs: the Reports API, Orders API, FBA Inventory API, Product Pricing API, and others. This helps you understand the data source behind each field.
Are all fields listed on each page actually available in my account?
Field availability depends on your seller account type and the marketplaces you sell in. FBA-specific fields, for example, are not available to FBM-only accounts. The fields listed reflect what Amazon exposes through the API for that report.
What if I don't see a report I need?
Check the data-supported page for the full list of reports we pull. If the report you need is not there, contact our support team. We add reports based on seller demand.
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