Buy Box

Marketplace, competing offer count, and Buy Box winner status for every SKU in your account.

Use cases to connect google sheets to amazon and ecommerce

4.8 Rating · 11k+ Downloads · Trusted by Sellers

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Pet Lovers
Vahdam Teas
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Hyperzon
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Lovebug Probiotics
Encased
Pet Lovers
Vahdam Teas
Boldify
Viva Naturals
Hyperzon
Ridgeline Insights
Lovebug Probiotics
Last updated -
June 10, 2026

What This Report Covers

✅ The Buy Box report shows whether your offer is currently winning the Buy Box for each SKU, pulled directly from Amazon's pricing API.

✅ Competing offer count tells you how many other sellers are listed under the same condition for each product.

✅ Data is returned at the SKU and ASIN level per marketplace, so you can track Buy Box status across every product in your account.

The Amazon Seller Central Buy Box report shows your current Buy Box status at the SKU and ASIN level. It covers the number of competing offers under the same condition and whether your offer is winning the Buy Box at the time of the data pull.

Supported Fields

| Report Name | API | Field Name | Description | |-------------|--------------------|---------------------------------|------------------------------------------------------------------------------------------| | Buy Box | ProductPricingAPI | MarketplaceId | Amazon marketplace used for the Buy Box lookup | | Buy Box | ProductPricingAPI | SellerSKU | Seller SKU used to identify the product offer | | Buy Box | ProductPricingAPI | ASIN | Amazon product identifier for the SKU | | Buy Box | ProductPricingAPI | NumberOfOfferListings.Count | Number of offer listings competing for the product under the selected condition | | Buy Box | ProductPricingAPI | IsBuyBoxWinner | Whether your offer is currently winning the Buy Box |

What Sellers Use This For

Buy Box win status by SKU. IsBuyBoxWinner gives you a direct true/false for each SKU. Pull this across your account to see which products you are winning and which you are not at any given refresh.

Competitive pressure check. NumberOfOfferListings.Count shows how many sellers are competing under the same condition. A high count with a lost Buy Box points to a pricing or fulfillment issue worth investigating.

Cross-marketplace tracking. MarketplaceId lets you segment Buy Box status by marketplace when you sell across multiple Amazon storefronts.

How Gorilla ROI Pulls This Data

Gorilla ROI connects to the Amazon SP-API ProductPricingAPI using the GetCompetitivePricing and GetListingOffers operations. Data updates automatically on a regular schedule. No csv exports. No manual downloads. The numbers are current the moment you open the sheet. Feed AI with our data to stay on top and ahead of your business.

For field definitions, see the Amazon Seller Data Supported article in our help center.

Frequently
Asked Questions

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How long does setup take?

Setup takes a few minutes. You connect your Amazon, Shopify, or Walmart account and choose the data you want in Google Sheets. After that, data loads and syncs automatically in the background going forward.

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How does it get data into Google Sheets?

Gorilla ROI connects directly to your ecommerce platforms and syncs structured data into Google Sheets automatically. Once connected, data stays available without re-downloading files.

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What platforms can I connect?

Gorilla ROI supports Amazon, Shopify, and Walmart. The focus is ecommerce operations rather than connecting dozens of unrelated platforms.

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Will my data stay accurate and update automatically?

Yes. Once connected, data syncs automatically based on your settings so Sheets stays current without manual exports or re-imports.

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Does the data match my platform?

Yes. Gorilla ROI pulls data directly from the source. What you see in your sheet matches what the platform API reports.

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Do I need coding or technical skills?

No. Gorilla ROI works through a point-and-click interface inside Google Sheets. Advanced users can use formulas if they want, but coding is not required.

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