Buy Box Winner Full Report

The current Buy Box winner per SKU with listing price, landed price, fulfillment method, seller feedback, and condition.

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4.8 Rating · 11k+ Downloads · Trusted by Sellers

Last updated -

June 13, 2026

What This Report Covers

✅ The Buy Box Winner Full report isolates the current winning offer for each SKU, showing exactly who holds the Buy Box and what their offer looks like.

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✅ Pricing is broken down into listing price, shipping cost, and landed price so you can see the full cost structure of the winning offer.

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✅ Seller detail is included for the winner: seller ID, positive feedback percentage, total feedback count, fulfillment method, and featured merchant status.

The Amazon Seller Central Buy Box Winner Full report filters down to the current winning offer for each SKU. Where the Buy Box Offers report returns every competing offer, this report returns only the winner, giving you a focused view of who holds the Buy Box and the exact offer conditions that got them there.

Supported Fields

|Report Name|API|Field Name|Description| |---|---|---|---| |Buy Box Winner Full|Product Pricing API|Marketplace|Amazon marketplace used for the Buy Box winner lookup| |Buy Box Winner Full|Product Pricing API|SKU|Seller SKU used to request the listing offers| |Buy Box Winner Full|Product Pricing API|Item Condition|Condition of the offer, such as New, Used, Collectible, Refurbished, or Club| |Buy Box Winner Full|Product Pricing API|Item Subcondition|More specific condition of the winning offer| |Buy Box Winner Full|Product Pricing API|Winner/Loser|Whether the offer is marked as the Buy Box winner| |Buy Box Winner Full|Product Pricing API|Winner Seller Id|Seller ID of the offer marked as the Buy Box winner| |Buy Box Winner Full|Product Pricing API|Is Amz. Fulfilled|Whether the winning offer is fulfilled by Amazon| |Buy Box Winner Full|Product Pricing API|Is Featured Merchant|Whether the winning seller is a featured merchant for this listing| |Buy Box Winner Full|Product Pricing API|Seller Positive Feedback|Positive feedback percentage for the winning seller| |Buy Box Winner Full|Product Pricing API|Seller Feedback Count|Total number of seller feedback ratings for the winning seller| |Buy Box Winner Full|Product Pricing API|Shipping Avail. Date|Earliest date the winning offer is available to ship| |Buy Box Winner Full|Product Pricing API|Listing Price|Item price for the winning offer before shipping| |Buy Box Winner Full|Product Pricing API|Shipping Price|Shipping cost for the winning offer| |Buy Box Winner Full|Product Pricing API|Landed Price|Total buyer cost for the winning offer, including listing price plus shipping| |Buy Box Winner Full|Product Pricing API|Ships From|Country the winning offer ships from|

What Sellers Use This For

Winner benchmarking. ListingPrice, Shipping, and LandedPrice for the winning offer give you the exact price target to match or beat. LandedPrice is the number that matters because it is what Amazon compares across offers.

Fulfillment method of the winner. IsFulfilledByAmazon tells you whether the Buy Box is held by an FBA or FBM offer. If the winner is consistently FBA and your offer is FBM, the path to winning is through fulfillment, not price.

Winner identity and reputation. SellerId, SellerPositiveFeedbackRating, and FeedbackCount identify who is holding the Buy Box across your SKUs. Tracking this over time shows whether you are losing to the same seller repeatedly or to rotating competition.

Condition and ships-from audit. ItemCondition, SubCondition, and Country confirm whether the winning offer is competing on the same terms as yours. A used or refurbished offer winning against a new listing points to a condition-filtering issue on the listing.

How Gorilla ROI Pulls This Data

Gorilla ROI connects to the Amazon SP-API ProductPricingAPI using the GetListingOffers operation. Data updates automatically on a regular schedule. No csv exports. No manual downloads. The numbers are current the moment you open the sheet. Feed AI with our data to stay on top and ahead of your business.

For field definitions, see the Amazon Seller Data Supported article in our help center.

Other Amazon SP-API Reports and Fields

This data is available through our Amazon Seller Central Reports

| Report | What It Covers | Fields | |---|---|---| | [AWD Inbound Shipments](/amazon-seller-central-reports/awd-inbound-shipments/) | Shipment status, origin, destination, carrier, and received quantity per AWD inbound order | 26 | | [AWD Inbound Shipment Items](/amazon-seller-central-reports/awd-inbound-shipment-items/) | SKU, ASIN, package type, prep category, and dimensions for every item in an AWD inbound shipment | 16 | | [Business Report](/amazon-seller-central-reports/business-report/) | Sessions, page views, Buy Box percentage, unit session rate, and ordered product sales by SKU | 26 | | [Buy Box](/amazon-seller-central-reports/buy-box/) | Marketplace, competing offer count, and Buy Box winner status per SKU | 5 | | [Buy Box Offers](/amazon-seller-central-reports/buy-box-offers/) | Every competing offer per SKU with pricing, fulfillment method, seller feedback, and Buy Box status | 16 | | [Buy Box Winner Full](/amazon-seller-central-reports/buy-box-winner-full/) | The current Buy Box winning offer per SKU with pricing, fulfillment method, and seller detail | 15 | | [Category](/amazon-seller-central-reports/category/) | Full browse category path, top level category, and child category per SKU and ASIN | 6 | | [COGS](/amazon-seller-central-reports/cost-of-goods-sold-cogs/) | Centralized cost of goods sold per SKU matched against Amazon sales and finance data | 4 | | [Competitive Price](/amazon-seller-central-reports/competitive-price/) | Amazon's competitive price per SKU by pricing model, condition, offer count, and landed price | 11 | | [Cost Dump](/amazon-seller-central-reports/cost-dump/) | Raw uploaded cost of goods per SKU with currency, the source behind all COGS calculations | 4 | | [Fees Estimate](/amazon-seller-central-reports/fees-estimate/) | Estimated and final Amazon fees per SKU broken down by FBA, referral, per-item, and variable closing fees | 16 | | [Finance](/amazon-seller-central-reports/finance/) | Every financial event posted to your account: shipments, refunds, fees, charges, and adjustments | 7 | | [Finance Total](/amazon-seller-central-reports/finance-total/) | Summed finance amounts filtered by marketplace, SKU, event type, and charge type | 6 | | [GrossProfit](/amazon-seller-central-reports/gross-profit/) | Calculated gross profit per SKU using Amazon finance amounts, fee data, and uploaded cost inputs | 4 | | [Inbound Shipments](/amazon-seller-central-reports/fba-inbound-shipment/) | FBA shipment name, ship-from address, destination fulfillment center, status, and prep requirements | 19 | | [Inbound Shipment Items](/amazon-seller-central-reports/fba-inbound-shipment-items/) | SKU, quantities shipped and received, fulfillment network SKU, and status per FBA inbound shipment | 9 | | [Inventory](/amazon-seller-central-reports/inventory/) | Total, fulfillable, reserved, inbound, unsellable, and future supply quantities per SKU | 19 | | [Inventory Health](/amazon-seller-central-reports/inventory-health/) | Aged inventory brackets, days of supply, sell-through rate, restock recommendations, and storage cost estimates | 65 | | [Inventory History](/amazon-seller-central-reports/inventory-history/) | Daily FBA inventory snapshots per SKU stored by Gorilla ROI for historical trending and stockout analysis | 21 | | [Inventory Ledger](/amazon-seller-central-reports/inventory-ledger/) | Starting and ending warehouse balances with every inventory movement: receipts, shipments, returns, and losses | 20 | | [Inventory OOS](/amazon-seller-central-reports/inventory-oos/) | Out-of-stock days and out-of-stock percentage per SKU calculated from stored inventory history | 5 | | [Inventory Received](/amazon-seller-central-reports/inventory-received/) | Received date, fulfillment center, FNSKU, and quantity received per FBA inbound receipt | 10 | | [Inventory Restock](/amazon-seller-central-reports/inventory-restock/) | Amazon's recommended replenishment quantity, ship date, days of supply, and restock alerts per SKU | 16 | | [Orders](/amazon-seller-central-reports/orders/) | Every order and order item with pricing, taxes, discounts, fulfillment channel, shipping address, and return quantity | 27 | | [Price](/amazon-seller-central-reports/price/) | Buy Box price, lowest price, and your price per SKU with listing price, shipping, and landed price broken out | 20 | | [Product](/amazon-seller-central-reports/product/) | Full catalog attributes per SKU: title, brand, dimensions, identifiers, keywords, variation details, and image URL | 46 | | [ProfitLoss](/amazon-seller-central-reports/profit-loss/) | Calculated profit or loss per SKU using Amazon sales, fees, charges, and uploaded cost of goods | 8 | | [ProfitLoss Orders](/amazon-seller-central-reports/profit-loss-orders/) | Order-level calculated profit or loss per order ID and SKU with sales, fees, charges, and COGS | 10 | | [ProfitLoss Total](/amazon-seller-central-reports/profit-loss-total/) | Total profit or loss for any selected period summed across marketplace, SKU, and ASIN filters | 8 | | [Ranking](/amazon-seller-central-reports/ranking/) | BSR by top-level category and child category per SKU and ASIN across all marketplaces | 5 | | [ReconcileRefunds](/amazon-seller-central-reports/reconcile-refunds/) | Original order quantity matched against returned quantity per order ID and SKU | 8 | | [Refund](/amazon-seller-central-reports/refund/) | Refund rate, units refunded, and total refund amount per SKU and ASIN | 6 | | [Refund Total](/amazon-seller-central-reports/refund-total/) | Total refund percentage, units refunded, and refund amount for a selected marketplace and period | 4 | | [Reimburse Details](/amazon-seller-central-reports/reimburse-details/) | Every FBA reimbursement with reason, condition, cash and inventory quantities, and total amount | 17 | | [Reimburse Inventory](/amazon-seller-central-reports/reimburse-inventory/) | Inventory adjustment events from the ledger with date, fulfillment center, quantity, reason, and disposition | 10 | | [Reimburse Replace](/amazon-seller-central-reports/reimburse-replace/) | Every FBA replacement shipment with reason code, fulfillment center, and original order ID | 9 | | [Reimburse Returns](/amazon-seller-central-reports/reimburse-returns/) | Every customer return with reason, disposition, status, fulfillment center, and customer comments | 14 | | [Removals](/amazon-seller-central-reports/removals/) | Amazon's recommended removal quantities per SKU split by sellable and unsellable age brackets | 14 | | [Removals Details](/amazon-seller-central-reports/removals-details/) | Every removal order line with status, quantities, disposition, removal fee, and last updated date | 16 | | [Sales](/amazon-seller-central-reports/sales/) | Sales amounts, unit counts, and order counts per SKU broken down by every Amazon order status | 33 | | [Sales Total](/amazon-seller-central-reports/sales-total/) | Summed sales amounts, unit counts, and order counts for any selected period and order status | 33 | | [Settlement](/amazon-seller-central-reports/settlement/) | Settlement ID, period dates, deposit date, and total amount per Amazon settlement payment | 6 | | [Settlement Details](/amazon-seller-central-reports/settlement-details/) | Every transaction line inside each settlement with amount type, description, order IDs, and posted date | 19 | | [Storage Fees](/amazon-seller-central-reports/storage-fees/) | Estimated monthly storage fee per ASIN with dimensions, weight, size tier, storage rate, and discount eligibility | 24 |

Frequently
Asked Questions

View All

What is a Seller Central report?

Amazon generates structured data sets from your account activity. Each report covers a specific area: orders, inventory, settlements, fees, reimbursements, and more. The fields on each page show exactly what data that report contains and how it is labeled in Amazon's system.

Where does Gorilla ROI get this data?

We pull directly from Amazon's Selling Partner API. No third-party intermediaries. No manual csv exports. The data comes from Amazon's own reporting infrastructure, the same source Seller Central uses to generate your reports.

How current is the data once it's connected?

Data refreshes automatically on a regular schedule. The exact cadence varies by report type based on how frequently Amazon makes that data available through the API.

Do I need to download anything or export from Seller Central?

No. Once connected, your account data pulls automatically. There are no csv files to export, no manual steps, and no scheduled downloads to manage.

Can I pull multiple reports at the same time?

Yes. Each report maps to a separate dataset. You can pull as many as your account supports and work with them side by side.

What does the "API" column in the field table mean?

It identifies which Amazon SP-API endpoint provides that data. Different report types pull from different APIs: the Reports API, Orders API, FBA Inventory API, Product Pricing API, and others. This helps you understand the data source behind each field.

Are all fields listed on each page actually available in my account?

Field availability depends on your seller account type and the marketplaces you sell in. FBA-specific fields, for example, are not available to FBM-only accounts. The fields listed reflect what Amazon exposes through the API for that report.

What if I don't see a report I need?

Check the data-supported page for the full list of reports we pull. If the report you need is not there, contact our support team. We add reports based on seller demand.

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