Amazon generates structured data sets from your account activity. Each report covers a specific area: orders, inventory, settlements, fees, reimbursements, and more. The fields on each page show exactly what data that report contains and how it is labeled in Amazon's system.
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Last updated -
June 13, 2026
What This Report Covers
✅ The Product report returns the full set of catalog attributes Amazon has on record for each SKU: title, brand, dimensions, weight, UPC, EAN, keywords, and more.
✅ Item dimensions and package dimensions are returned separately, both with their respective units, so you can verify size tier assignments and packaging records.
✅ Variation data including parent SKU, parent ASIN, and variation theme is included so you can map your product family structure directly from the data.
The Amazon Seller Central Product report returns the full catalog attribute set Amazon has on record for each SKU. It covers identifiers, physical attributes, listing content, variation structure, and the product image URL in a single dataset.
Supported Fields
What Sellers Use This For
Dimension and weight audit. Item dimensions and package dimensions are returned with their respective units. Comparing these against Amazon's size tier assignment for each SKU lets you catch miscategorized products that may be generating incorrect FBA fees.
Variation family mapping. Parent SKU, parent ASIN, and variation_theme let you reconstruct your full variation structure from the data. Useful for reporting that needs to group child ASINs under their parent.
Listing content verification. item_name, bullet_point, generic_keyword, and brand show exactly what Amazon has on record for your listing. If your live listing content does not match what you submitted, this data surfaces the discrepancy.
Hazmat and expiry flags. is_expiration_dated_product and is_heat_sensitive show how Amazon has classified your products for storage and handling. Incorrect flags can affect fulfillment eligibility and storage type assignment.
How Gorilla ROI Pulls This Data
Gorilla ROI connects to the Amazon SP-API using the getCatalogItem operation from the CatalogItemsAPI and getInventorySummaries from the FBAInventoryAPI. Data updates automatically on a regular schedule. No csv exports. No manual downloads. The numbers are current the moment you open the sheet. Feed AI with our data to stay on top and ahead of your business.
For field definitions, see the Amazon Seller Data Supported article in our help center.
Other Amazon SP-API Reports and Fields
This data is available through our Amazon Seller Central Reports
Frequently
Asked Questions
What is a Seller Central report?
Where does Gorilla ROI get this data?
We pull directly from Amazon's Selling Partner API. No third-party intermediaries. No manual csv exports. The data comes from Amazon's own reporting infrastructure, the same source Seller Central uses to generate your reports.
How current is the data once it's connected?
Data refreshes automatically on a regular schedule. The exact cadence varies by report type based on how frequently Amazon makes that data available through the API.
Do I need to download anything or export from Seller Central?
No. Once connected, your account data pulls automatically. There are no csv files to export, no manual steps, and no scheduled downloads to manage.
Can I pull multiple reports at the same time?
Yes. Each report maps to a separate dataset. You can pull as many as your account supports and work with them side by side.
What does the "API" column in the field table mean?
It identifies which Amazon SP-API endpoint provides that data. Different report types pull from different APIs: the Reports API, Orders API, FBA Inventory API, Product Pricing API, and others. This helps you understand the data source behind each field.
Are all fields listed on each page actually available in my account?
Field availability depends on your seller account type and the marketplaces you sell in. FBA-specific fields, for example, are not available to FBM-only accounts. The fields listed reflect what Amazon exposes through the API for that report.
What if I don't see a report I need?
Check the data-supported page for the full list of reports we pull. If the report you need is not there, contact our support team. We add reports based on seller demand.
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