Amazon generates structured data sets from your account activity. Each report covers a specific area: orders, inventory, settlements, fees, reimbursements, and more. The fields on each page show exactly what data that report contains and how it is labeled in Amazon's system.
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Last updated -
June 13, 2026
What This Report Covers
✅ Sales Total is a custom Gorilla ROI dataset that returns summed sales amounts, unit counts, and order counts for the filters you select: period, SKU, ASIN, marketplace, and order status.
✅ Every order status variant is available as a separate field so you can pull exactly the total you need without building aggregation logic in your sheet.
✅ Use alongside Sales for SKU-level row data and ProfitLoss Total for period profitability summaries.
Sales Total is a custom Gorilla ROI dataset. It sums your Amazon sales amounts, unit counts, and order counts for the filters you apply: marketplace, SKU, ASIN, and period. Every order status is available as a separate field so you can define the exact sales total you want to pull into each cell in your sheet.
Supported Fields
What Sellers Use This For
Single-cell sales KPIs for dashboards. Pull SalesTotal - AllButCanceled for a marketplace and date range to get one revenue figure per cell. No SUMIF, no pivot table, no sheet restructuring needed.
Period-over-period sales comparison. Pull Sales Total for the current and prior period side by side to build a comparison view. Every status variant is available so your comparison uses the same definition in both columns.
Cancellation and pipeline totals. SalesTotal - Canceled and UnitsCount - Unshipped as period totals give you the aggregate view of what did not convert and what is still in the fulfillment pipeline: useful for operational review without drilling into row-level order data.
How Gorilla ROI Pulls This Data
Sales Total is a custom Gorilla ROI dataset built from your Amazon order data. Data updates automatically on a regular schedule. No csv exports. No manual downloads. The numbers are current the moment you open the sheet. Feed AI with our data to stay on top and ahead of your business.
For field definitions, see the Amazon Seller Data Supported article in our help center.
Other Amazon SP-API Reports and Fields
This data is available through our Amazon Seller Central Reports
Frequently
Asked Questions
What is a Seller Central report?
Where does Gorilla ROI get this data?
We pull directly from Amazon's Selling Partner API. No third-party intermediaries. No manual csv exports. The data comes from Amazon's own reporting infrastructure, the same source Seller Central uses to generate your reports.
How current is the data once it's connected?
Data refreshes automatically on a regular schedule. The exact cadence varies by report type based on how frequently Amazon makes that data available through the API.
Do I need to download anything or export from Seller Central?
No. Once connected, your account data pulls automatically. There are no csv files to export, no manual steps, and no scheduled downloads to manage.
Can I pull multiple reports at the same time?
Yes. Each report maps to a separate dataset. You can pull as many as your account supports and work with them side by side.
What does the "API" column in the field table mean?
It identifies which Amazon SP-API endpoint provides that data. Different report types pull from different APIs: the Reports API, Orders API, FBA Inventory API, Product Pricing API, and others. This helps you understand the data source behind each field.
Are all fields listed on each page actually available in my account?
Field availability depends on your seller account type and the marketplaces you sell in. FBA-specific fields, for example, are not available to FBM-only accounts. The fields listed reflect what Amazon exposes through the API for that report.
What if I don't see a report I need?
Check the data-supported page for the full list of reports we pull. If the report you need is not there, contact our support team. We add reports based on seller demand.
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