Gorilla ROI pulls 14 Amazon Vendor Central reports from your Amazon Vendor Central account: Purchase Orders, Shipments, Sales, Sales Total, Net Pure Product Margin, Inventory, Vendor Analytics - COGS, Inventory & Buy Box, Products, Traffic, Search Term Performance, Market Basket, Repeat Purchase, Promotion Performance, and Coupon Performance. Together they include 302 fields, and each report page lists every field with a description.
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Last updated -
October 28, 2026
What This Report Covers
✅ Coupon ID, campaign ID and name, discount type, and start and end dates for every coupon in your Amazon Vendor Central account
✅ Budget, Budget Spent, Budget Remaining, and Budget Pct Used in the same row as each coupon
✅ Total Clips, Redemptions, Total Discount, and Discount Amount per coupon and ASIN
The Amazon Vendor Central Coupon Performance report pulls coupon data from your Amazon Vendor Central account. It covers coupon ID and name, campaign ID and name, website message, discount type and amount, budget type, budget, budget spent, budget remaining, budget percent used, total clips, redemptions, total discount, Subscribe And Save and once-per-customer settings, and start, end, created, and last updated date and time, with currency code. For promotion results, see the Promotion Performance report. This report is part of our Amazon Vendor Central Reports dataset.
Supported Fields
What Vendors Use This For
Track coupon budgets. Budget, Budget Spent, Budget Remaining, and Budget Pct Used sit in the same row for each coupon.
See clips and redemptions. Total Clips and Redemptions sit next to Total Discount for each coupon and ASIN.
Check coupon settings. Discount Type, Is Subscribe And Save, Is Once Per Customer, Start Datetime, and End Datetime show how each coupon is set up.
Focus on one campaign or coupon. Filter by Campaign Name or Coupon ID, with EQUALS or CONTAINS, to see only those coupons.
How Gorilla ROI Pulls This Data
Gorilla ROI connects to your Amazon Vendor Central account and pulls your Coupon Performance data directly. Data updates automatically on a regular schedule. No csv exports. No manual downloads. The numbers are current the moment you open your report. Feed AI with our data to stay on top and ahead of your business.
For setup instructions, see the Amazon Vendor Central Data Supported article in our help center.
Our Amazon Vendor Central Reports and Fields
This data is available through our Amazon Vendor Central Reports
Frequently
Asked Questions
What Amazon Vendor Central reports and fields are supported?
How do I connect my Amazon Vendor Central account to Gorilla ROI?
For step-by-step connection instructions, see the Amazon Vendor Central Data Supported article in our help center. Once connected, Gorilla ROI pulls your Amazon Vendor Central data automatically on a regular schedule with no csv exports or manual downloads required.
Can I track Amazon Vendor Central purchase orders from order to delivery?
Yes. The Purchase Orders report shows ordered, accepted, rejected, and received quantities, confirmation status, receive status, and last receive date for each PO line. The Shipments report adds shipment status, carrier, ship mode, shipped date, estimated delivery date, and carton and pallet counts, with the purchase order number on each row.
Can I combine my Amazon Vendor Central data with data from my other ecommerce channels?
Yes, for any other channel Gorilla ROI supports. Gorilla ROI pulls your Amazon Vendor Central data into Google Sheets alongside data from the supported ecommerce marketplaces, stores, and ad platforms you connect. You can compare Amazon Vendor Central sales and inventory with your other channels in one sheet, with no csv exports or copy and paste between tools.
Can I see Amazon Vendor Central sales and COGS?
Yes. The Sales report shows ordered revenue and units, shipped revenue, units, and COGS, and customer returns by ASIN, distributor view, and selling program. The Vendor Analytics - COGS, Inventory & Buy Box report adds contra COGS and sales discount per ASIN, and the Net Pure Product Margin report returns net pure product margin per ASIN.
Can I track Amazon Vendor Central inventory health?
Yes. The Inventory report shows sellable and unsellable on-hand units and cost, aged 90+ and unhealthy units and cost, open PO units, sell-through rate, sourceable and procurable out-of-stock rates, and receive fill rate per ASIN.
What is the difference between the Sales and Sales Total reports?
The Sales report returns revenue, units, COGS, and customer returns by ASIN, distributor view, and selling program. The Sales Total report returns the same amounts for your whole vendor account, with your vendor ID. Use Sales to compare ASINs and Sales Total to track account totals over time.
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