Gorilla ROI pulls 14 Amazon Vendor Central reports from your Amazon Vendor Central account: Purchase Orders, Shipments, Sales, Sales Total, Net Pure Product Margin, Inventory, Vendor Analytics - COGS, Inventory & Buy Box, Products, Traffic, Search Term Performance, Market Basket, Repeat Purchase, Promotion Performance, and Coupon Performance. Together they include 302 fields, and each report page lists every field with a description.
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Last updated -
October 28, 2026
What This Report Covers
✅ Search terms and search frequency rank for every ASIN in your Amazon Vendor Central account
✅ Clicked Item Name, Click Share Rank, Click Share %, and Conversion Share % in the same row
✅ Weekly, monthly, and quarterly periods, with 19 date range options
The Amazon Vendor Central Search Term Performance report pulls search term data from your Amazon Vendor Central account. It covers search terms, search frequency rank, department name, clicked item name, click share rank, click share, and conversion share for each ASIN and marketplace. For glance views per ASIN, see the Traffic report. This report is part of our Amazon Vendor Central Reports dataset.
Supported Fields
What Vendors Use This For
See the search terms tied to each ASIN. Search Term, Search Freq Rank, and Department Name sit in the same row as ASIN, so you see the search terms for each product.
Compare click share and conversion share. Click Share % and Conversion Share % sit next to Clicked Item Name and Click Share Rank for each search term.
Compare periods. Pick from 19 weekly, monthly, and quarterly date range options, including Last Week Year Ago and Last Month Year Ago.
Focus on specific search terms or departments. Filter by Search Term or Department Name with EQUALS for one value or CONTAINS for partial matches.
How Gorilla ROI Pulls This Data
Gorilla ROI connects to your Amazon Vendor Central account and pulls your Search Term Performance data directly. Data updates automatically on a regular schedule. No csv exports. No manual downloads. The numbers are current the moment you open your report. Feed AI with our data to stay on top and ahead of your business.
For setup instructions, see the Amazon Vendor Central Data Supported article in our help center.
Our Amazon Vendor Central Reports and Fields
This data is available through our Amazon Vendor Central Reports
Frequently
Asked Questions
What Amazon Vendor Central reports and fields are supported?
How do I connect my Amazon Vendor Central account to Gorilla ROI?
For step-by-step connection instructions, see the Amazon Vendor Central Data Supported article in our help center. Once connected, Gorilla ROI pulls your Amazon Vendor Central data automatically on a regular schedule with no csv exports or manual downloads required.
Can I track Amazon Vendor Central purchase orders from order to delivery?
Yes. The Purchase Orders report shows ordered, accepted, rejected, and received quantities, confirmation status, receive status, and last receive date for each PO line. The Shipments report adds shipment status, carrier, ship mode, shipped date, estimated delivery date, and carton and pallet counts, with the purchase order number on each row.
Can I combine my Amazon Vendor Central data with data from my other ecommerce channels?
Yes, for any other channel Gorilla ROI supports. Gorilla ROI pulls your Amazon Vendor Central data into Google Sheets alongside data from the supported ecommerce marketplaces, stores, and ad platforms you connect. You can compare Amazon Vendor Central sales and inventory with your other channels in one sheet, with no csv exports or copy and paste between tools.
Can I see Amazon Vendor Central sales and COGS?
Yes. The Sales report shows ordered revenue and units, shipped revenue, units, and COGS, and customer returns by ASIN, distributor view, and selling program. The Vendor Analytics - COGS, Inventory & Buy Box report adds contra COGS and sales discount per ASIN, and the Net Pure Product Margin report returns net pure product margin per ASIN.
Can I track Amazon Vendor Central inventory health?
Yes. The Inventory report shows sellable and unsellable on-hand units and cost, aged 90+ and unhealthy units and cost, open PO units, sell-through rate, sourceable and procurable out-of-stock rates, and receive fill rate per ASIN.
What is the difference between the Sales and Sales Total reports?
The Sales report returns revenue, units, COGS, and customer returns by ASIN, distributor view, and selling program. The Sales Total report returns the same amounts for your whole vendor account, with your vendor ID. Use Sales to compare ASINs and Sales Total to track account totals over time.
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