Gorilla ROI pulls 14 Amazon Vendor Central reports from your Amazon Vendor Central account: Purchase Orders, Shipments, Sales, Sales Total, Net Pure Product Margin, Inventory, Vendor Analytics - COGS, Inventory & Buy Box, Products, Traffic, Search Term Performance, Market Basket, Repeat Purchase, Promotion Performance, and Coupon Performance. Together they include 302 fields, and each report page lists every field with a description.
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Last updated -
October 28, 2026
What This Report Covers
✅ Contra COGS Amount and Sales Discount Amount for every ASIN in your Amazon Vendor Central account, with Costs Currency
✅ Lost featured offer (Buy Box) rate and ultra fast track rate in the same row
✅ Sellable and unsellable in-transit inventory per ASIN, with distributor view (Manufacturing or Sourcing)
The Amazon Vendor Central Vendor Analytics - COGS, Inventory & Buy Box report pulls ASIN-level data from your Amazon Vendor Central account. It covers contra COGS amount, sales discount amount, lost featured offer (Buy Box) rate, sellable and unsellable in-transit inventory, and ultra fast track rate, plus costs currency and distributor view. This report is part of our Amazon Vendor Central Reports dataset.
Supported Fields
What Vendors Use This For
See contra COGS and discounts per ASIN. Contra COGS Amount and Sales Discount Amount sit in the same row for each ASIN, with Costs Currency.
Watch Buy Box losses. Lost Featured Offer Rate sits next to ASIN and Marketplace, so you see the lost featured offer (Buy Box) rate for each product in each marketplace.
Track in-transit inventory. Sellable In-Transit Inventory and Unsellable In-Transit Inventory show the stock in transit for each ASIN.
Split by distributor view. Filter by Distributor View (Manufacturing or Sourcing) to see each set of data on its own.
How Gorilla ROI Pulls This Data
Gorilla ROI connects to your Amazon Vendor Central account and pulls your Vendor Analytics data directly. Data updates automatically on a regular schedule. No csv exports. No manual downloads. The numbers are current the moment you open your report. Feed AI with our data to stay on top and ahead of your business.
For setup instructions, see the Amazon Vendor Central Data Supported article in our help center.
Our Amazon Vendor Central Reports and Fields
This data is available through our Amazon Vendor Central Reports
Frequently
Asked Questions
What Amazon Vendor Central reports and fields are supported?
How do I connect my Amazon Vendor Central account to Gorilla ROI?
For step-by-step connection instructions, see the Amazon Vendor Central Data Supported article in our help center. Once connected, Gorilla ROI pulls your Amazon Vendor Central data automatically on a regular schedule with no csv exports or manual downloads required.
Can I track Amazon Vendor Central purchase orders from order to delivery?
Yes. The Purchase Orders report shows ordered, accepted, rejected, and received quantities, confirmation status, receive status, and last receive date for each PO line. The Shipments report adds shipment status, carrier, ship mode, shipped date, estimated delivery date, and carton and pallet counts, with the purchase order number on each row.
Can I combine my Amazon Vendor Central data with data from my other ecommerce channels?
Yes, for any other channel Gorilla ROI supports. Gorilla ROI pulls your Amazon Vendor Central data into Google Sheets alongside data from the supported ecommerce marketplaces, stores, and ad platforms you connect. You can compare Amazon Vendor Central sales and inventory with your other channels in one sheet, with no csv exports or copy and paste between tools.
Can I see Amazon Vendor Central sales and COGS?
Yes. The Sales report shows ordered revenue and units, shipped revenue, units, and COGS, and customer returns by ASIN, distributor view, and selling program. The Vendor Analytics - COGS, Inventory & Buy Box report adds contra COGS and sales discount per ASIN, and the Net Pure Product Margin report returns net pure product margin per ASIN.
Can I track Amazon Vendor Central inventory health?
Yes. The Inventory report shows sellable and unsellable on-hand units and cost, aged 90+ and unhealthy units and cost, open PO units, sell-through rate, sourceable and procurable out-of-stock rates, and receive fill rate per ASIN.
What is the difference between the Sales and Sales Total reports?
The Sales report returns revenue, units, COGS, and customer returns by ASIN, distributor view, and selling program. The Sales Total report returns the same amounts for your whole vendor account, with your vendor ID. Use Sales to compare ASINs and Sales Total to track account totals over time.
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