Facebook/Meta Ads Ad Engagement Report

Page engagement, reactions, comments, Instagram follows, messaging, video plays, and results for every Meta ad.

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facebook meta ads reports api and data fields

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Last updated -

October 22, 2026

What This Report Covers

✅ Page engagement, interactions, post reactions, comments, saves, Facebook Likes, and Instagram Follows for every ad in your Meta ad account

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✅ Messaging conversations started, messaging contacts, and returning contacts with cost per conversation

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✅ 3-second video plays, website leads, registrations, Purchase ROAS, and results with cost per result in the same row

The Facebook/Meta Ads Ad Engagement report pulls engagement data for each ad from your Meta ad account. It covers Page engagement, interactions, post reactions, comments, saves, Facebook likes, Instagram follows, messaging conversations, 3-second video plays, website leads and registrations, and results with cost per result, alongside amount spent, impressions, clicks, ad set name, and budget. This report is part of our Facebook/Meta Ads Reports dataset.

Supported Fields

|Report Name|API|Field Name|Description| |---|---|---|---| |Ad Engagement|Meta Ad Engagement API|Ad ID|Unique Meta ID of the ad| |Ad Engagement|Meta Ad Engagement API|Ad|Name of the Meta ad| |Ad Engagement|Meta Ad Engagement API|Delivery|Current delivery status of the ad| |Ad Engagement|Meta Ad Engagement API|Budget (Daily)|Daily budget of the ad set or campaign the ad runs in| |Ad Engagement|Meta Ad Engagement API|Budget (Lifetime)|Lifetime budget of the ad set or campaign the ad runs in| |Ad Engagement|Meta Ad Engagement API|Ad Set Name|Name of the ad set the ad belongs to| |Ad Engagement|Meta Ad Engagement API|Page Engagement|Actions on your Facebook Page from the ad| |Ad Engagement|Meta Ad Engagement API|Interactions|Interactions people had with the ad| |Ad Engagement|Meta Ad Engagement API|Post Reactions|Reactions on the ad's post| |Ad Engagement|Meta Ad Engagement API|Post Comments|Comments on the ad's post| |Ad Engagement|Meta Ad Engagement API|Post Saves|Times people saved the ad's post| |Ad Engagement|Meta Ad Engagement API|Link Clicks|Clicks on ad links to destinations on or off Meta| |Ad Engagement|Meta Ad Engagement API|Facebook Likes|Likes on your Facebook Page from the ad| |Ad Engagement|Meta Ad Engagement API|Instagram Follows|Instagram follows gained from the ad| |Ad Engagement|Meta Ad Engagement API|CPC (cost per link click)|Average cost per link click| |Ad Engagement|Meta Ad Engagement API|Impressions|Number of times your ads appeared on screen| |Ad Engagement|Meta Ad Engagement API|3-Second Video Plays|Times your videos played for at least 3 seconds| |Ad Engagement|Meta Ad Engagement API|Cost per 3-Second Video Play|Average cost per 3-second video play| |Ad Engagement|Meta Ad Engagement API|Amount Spent|Total spend on the ad in the period| |Ad Engagement|Meta Ad Engagement API|CTR (link click-through rate)|Share of impressions that led to a link click| |Ad Engagement|Meta Ad Engagement API|Clicks (all)|All clicks on the ad, including reactions and profile clicks| |Ad Engagement|Meta Ad Engagement API|CPC (all)|Average cost per click of any type| |Ad Engagement|Meta Ad Engagement API|CTR (all)|Share of impressions that led to any click| |Ad Engagement|Meta Ad Engagement API|CPM (cost per 1,000 impressions)|Average cost per 1,000 impressions| |Ad Engagement|Meta Ad Engagement API|Messaging Conversations Started|Conversations people started with your business from the ad| |Ad Engagement|Meta Ad Engagement API|Cost per Messaging Conversation Started|Average cost per conversation started| |Ad Engagement|Meta Ad Engagement API|Messaging Contacts|People who messaged your business from the ad| |Ad Engagement|Meta Ad Engagement API|Returning Messaging Contacts|Existing contacts who messaged your business again| |Ad Engagement|Meta Ad Engagement API|Purchase ROAS (return on ad spend)|Purchase conversion value divided by amount spent| |Ad Engagement|Meta Ad Engagement API|Website leads|Website leads tracked from the ad| |Ad Engagement|Meta Ad Engagement API|Website registrations completed|Website registrations completed from the ad| |Ad Engagement|Meta Ad Engagement API|Cost per lead|Average cost per lead| |Ad Engagement|Meta Ad Engagement API|Cost per registration completed|Average cost per completed website registration| |Ad Engagement|Meta Ad Engagement API|Results (Website Leads)|Website leads counted as ad results| |Ad Engagement|Meta Ad Engagement API|Cost Per Result (Website Leads)|Average cost per website lead| |Ad Engagement|Meta Ad Engagement API|Results (Offsite Leads via Pixel)|Offsite leads via Pixel counted as ad results| |Ad Engagement|Meta Ad Engagement API|Cost Per Result (Offsite Leads via Pixel)|Average cost per offsite lead via Pixel| |Ad Engagement|Meta Ad Engagement API|Results (Meta Instant Form Leads)|Leads submitted through Meta instant forms| |Ad Engagement|Meta Ad Engagement API|Cost Per Result (Meta Instant Form Leads)|Average cost per instant form lead| |Ad Engagement|Meta Ad Engagement API|Results (Onsite Leads)|Leads captured inside Facebook, Instagram, or Messenger| |Ad Engagement|Meta Ad Engagement API|Cost Per Result (Onsite Leads)|Average cost per onsite lead| |Ad Engagement|Meta Ad Engagement API|Results (Messaging Conversations)|Messaging conversations started from the ad| |Ad Engagement|Meta Ad Engagement API|Cost Per Result (Messaging Conversations)|Average cost per messaging conversation started| |Ad Engagement|Meta Ad Engagement API|Results (Link Clicks)|Link clicks counted as ad results| |Ad Engagement|Meta Ad Engagement API|Results (Landing Page Views)|Landing page views counted as ad results| |Ad Engagement|Meta Ad Engagement API|Cost Per Result (Landing Page Views)|Average cost per landing page view result| |Ad Engagement|Meta Ad Engagement API|Cost Per Result (Page Likes)|Average cost per Page like| |Ad Engagement|Meta Ad Engagement API|Cost Per Result (Post Engagement)|Average cost per post engagement| |Ad Engagement|Meta Ad Engagement API|Cost Per Result (Video Views)|Average cost per video view|

What Sellers Use This For

See how people respond to each ad. Page Engagement, Interactions, Post Reactions, Post Comments, Post Saves, Facebook Likes, and Instagram Follows show which ads get people to act and follow you, not only see the ad.

Track messaging as a sales channel. Messaging Conversations Started, Messaging Contacts, and Returning Messaging Contacts show how many people start talking to your business, with the cost of each conversation next to them.

Compare video and engagement costs. 3-Second Video Plays and Cost per 3-Second Video Play sit next to CPM and CPC, so you can see which ads hold attention for less spend.

Link engagement to leads and revenue. Website leads, registrations, Cost per lead, and Purchase ROAS appear in the same row as engagement, so you can tell whether engaged audiences also convert.

How Gorilla ROI Pulls This Data

Gorilla ROI connects to your Meta ad account and pulls your Ad Engagement data directly. Data updates automatically on a regular schedule. No csv exports. No manual downloads. The numbers are current the moment you open your report. Feed AI with our data to stay on top and ahead of your business.

For setup instructions, see the Facebook/Meta Ads Data Supported article in our help center.

Our Facebook/Meta Ads Reports and Fields

This data is available through our Facebook/Meta Ads Reports

| Report | What It Covers | Fields | |---|---|---| | [Campaign Performance](/facebook-meta-ads-reports/campaign-performance/) | Spend, impressions, CPM, link clicks, shop clicks, CPC, CTR, landing page views, and results per campaign | 38 | | [Campaign Conversions](/facebook-meta-ads-reports/campaign-conversions/) | Purchase ROAS, leads, cost per lead, link clicks, CPC, and results with cost per result per campaign | 33 | | [Campaign Engagement](/facebook-meta-ads-reports/campaign-engagement/) | Post engagement, reactions, comments, saves, Facebook likes, video plays, and messaging conversations per campaign | 50 | | [Campaign Traffic & Links](/facebook-meta-ads-reports/campaign-traffic-links/) | Link clicks, CPC, CTR, CPM, spend, and results per campaign, with end date and attribution setting | 31 | | [Campaign App Promotion](/facebook-meta-ads-reports/campaign-app-promotion/) | App installs, mobile app installs, and cost per app install with 1-day and 7-day click windows per campaign | 35 | | [Campaign Conversion Process](/facebook-meta-ads-reports/campaign-conversion-process/) | Spend, impressions, link clicks, website landing page views, and landing page view rate per link click for each campaign | 7 | | [Campaign Setup](/facebook-meta-ads-reports/campaign-setup/) | Campaign ID, objective, buying type, bid strategy, daily and lifetime budgets, and campaign spending limit | 8 | | [Ad Set Performance](/facebook-meta-ads-reports/ad-set-performance/) | Spend, impressions, CPM, link clicks, CPC, CTR, landing page views, and results per ad set, with schedule and end date | 39 | | [Ad Set Conversions](/facebook-meta-ads-reports/ad-set-conversions/) | Purchase ROAS, leads, cost per lead, link clicks, CPC, and results with cost per result per ad set | 33 | | [Ad Set Engagement](/facebook-meta-ads-reports/ad-set-engagement/) | Post reactions, comments, saves, Facebook likes, video plays, messaging contacts, and website registrations per ad set | 46 | | [Ad Set Traffic & Links](/facebook-meta-ads-reports/ad-set-traffic-links/) | Link clicks, landing page views, cost per landing page view, CPC, CTR, and results per ad set | 33 | | [Ad Set App Promotion](/facebook-meta-ads-reports/ad-set-app-promotion/) | App installs, mobile app installs, cost per app install, spend, impressions, and results per ad set, with bid strategy and budgets | 32 | | [Ad Set Conversion Process](/facebook-meta-ads-reports/ad-set-conversion-process/) | Spend, impressions, link clicks, website landing page views, and landing page view rate per link click for each ad set | 7 | | [Ad Set Setup](/facebook-meta-ads-reports/ad-set-setup/) | Performance goal, included and excluded custom audiences, audience location, bid strategy, budgets, and schedule per ad set | 10 | | [Ad Performance](/facebook-meta-ads-reports/ad-performance/) | Spend, impressions, CPM, link clicks, CPC, CTR, landing page views, and results per ad, with ad set name and last significant edit | 40 | | [Ad Conversions](/facebook-meta-ads-reports/ad-conversions/) | Purchase ROAS, leads, cost per lead, link clicks, CPC, and results with cost per result per ad | 35 | | [Ad Engagement](/facebook-meta-ads-reports/ad-engagement/) | Post reactions, comments, saves, Facebook likes, Instagram follows, video plays, and messaging conversations per ad | 49 | | [Ad Traffic & Links](/facebook-meta-ads-reports/ad-traffic-links/) | Link clicks, landing page views, cost per landing page view, CPC, CTR, and results per ad | 34 | | [Ad App Promotion](/facebook-meta-ads-reports/ad-app-promotion/) | App installs, mobile app installs, cost per app install, spend, impressions, and results per ad, with bid strategy and budgets | 34 | | [Ad Conversion Process](/facebook-meta-ads-reports/ad-conversion-process/) | Spend, impressions, link clicks, website landing page views, and landing page view rate per link click for each ad | 9 | | [Ad Setup](/facebook-meta-ads-reports/ad-setup/) | Status, objective, preview link, destination link, URL parameters, web, app, and offline events, and budgets per ad | 13 |

Frequently
Asked Questions

View All

What Facebook/Meta Ads reports and fields are supported?

Gorilla ROI pulls 21 Facebook/Meta Ads reports from your Meta ad account. Seven report types (Performance, Conversions, Engagement, Traffic & Links, App Promotion, Conversion Process, and Setup) are each available at campaign, ad set, and ad level. Together they cover spend, delivery, clicks, conversions, leads, engagement, app installs, and budget and bid settings.

How do I connect my Facebook/Meta Ads account to Gorilla ROI?

For step-by-step connection instructions, see the Facebook/Meta Ads Data Supported article in our help center. Once connected, Gorilla ROI pulls your Meta ad data automatically on a regular schedule with no csv exports or manual downloads required.

Can I pull Meta Ads data at campaign, ad set, and ad level?

Yes. All 7 report types (Performance, Conversions, Engagement, Traffic & Links, App Promotion, Conversion Process, and Setup) come at campaign, ad set, and ad level. Some fields exist at one level only. Campaign App Promotion splits installs and cost per install into 1-day and 7-day click windows. Ad Set Setup shows your custom audiences, audience location, performance goal, and schedule. Ad-level reports add the Ad ID, and Ad Setup adds the preview link, URL parameters, and tracked events.

Can I combine my Meta Ads data with data from my other ecommerce channels?

Yes, for any other channel Gorilla ROI supports. Gorilla ROI pulls your Meta Ads data into Google Sheets alongside data from the supported ecommerce marketplaces, stores, and ad platforms you connect. You can compare Meta ad spend with your sales and orders and calculate blended ROAS across channels in one sheet, with no csv exports or copy and paste between tools.

Does Gorilla ROI pull Meta Ads engagement and video data?

Yes. The Engagement reports cover post engagement, reactions, comments, saves, Facebook likes, 3-second video plays, and messaging conversations started, with cost per result for each. Ad-level engagement also includes Instagram follows.

Can I track Meta app install campaigns?

Yes. The App Promotion reports return app installs, mobile app installs, and cost per app install alongside spend, impressions, CPM, and CTR. At campaign level, installs and cost per install are split into 1-day and 7-day click windows.

What is the difference between the Conversions and Conversion Process reports?

The Conversions report shows what your spend returned: Purchase ROAS, leads, cost per lead, and results and cost per result for each lead type, alongside budget, delivery, and attribution setting. The Conversion Process report is a 7 to 8 field funnel with no lead or purchase data: amount spent, impressions, link clicks, CTR (link click-through rate), website landing page views, and landing page view rate per link click. Use Conversions to judge return on spend and Conversion Process to find where people drop off between seeing your ad and loading your page.

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