Gorilla ROI pulls 21 Facebook/Meta Ads reports from your Meta ad account. Seven report types (Performance, Conversions, Engagement, Traffic & Links, App Promotion, Conversion Process, and Setup) are each available at campaign, ad set, and ad level. Together they cover spend, delivery, clicks, conversions, leads, engagement, app installs, and budget and bid settings.
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Last updated -
October 22, 2026
What This Report Covers
✅ Amount spent, impressions, CPM, link clicks, CPC, and CTR for every ad set in your Meta ad account
✅ Results and cost per result for leads, messaging conversations, landing page views, Page likes, post engagement, and video views
✅ Delivery status, bid strategy, attribution setting, budgets, schedule, end date, and last significant edit in the same row
The Facebook/Meta Ads Ad Set Performance report pulls delivery and results data for each ad set from your Meta ad account. It covers amount spent, impressions, CPM, link clicks and all clicks, landing page views, and results with cost per result for 10 result types, alongside each ad set's budget, bid, and schedule settings. This report is part of our Facebook/Meta Ads Reports dataset.
Supported Fields
What Sellers Use This For
Track spend and delivery across every ad set. Amount Spent, Impressions, and CPM show where your budget goes inside each campaign and what it costs to reach people, with Delivery confirming which ad sets are active.
Compare click quality, not only click volume. Link Clicks, CPC, and CTR sit next to Clicks (all), CTR (all), and CPC (all), so you can see how much of each ad set's traffic leaves Meta for your site.
Measure cost per result by ad set. Results and Cost Per Result for website leads, instant form leads, messaging conversations, landing page views, and more let you judge each ad set against the goal it runs on.
Review schedules and edits next to performance. Schedule, Ends, and Last Significant Edit appear in the same row as budgets, Bid Strategy, and results, so you can check whether a shift in results lines up with a recent edit or schedule change.
How Gorilla ROI Pulls This Data
Gorilla ROI connects to your Meta ad account and pulls your Ad Set Performance data directly. Data updates automatically on a regular schedule. No csv exports. No manual downloads. The numbers are current the moment you open your report. Feed AI with our data to stay on top and ahead of your business.
For setup instructions, see the Facebook/Meta Ads Data Supported article in our help center.
Our Facebook/Meta Ads Reports and Fields
This data is available through our Facebook/Meta Ads Reports
Frequently
Asked Questions
What Facebook/Meta Ads reports and fields are supported?
How do I connect my Facebook/Meta Ads account to Gorilla ROI?
For step-by-step connection instructions, see the Facebook/Meta Ads Data Supported article in our help center. Once connected, Gorilla ROI pulls your Meta ad data automatically on a regular schedule with no csv exports or manual downloads required.
Can I pull Meta Ads data at campaign, ad set, and ad level?
Yes. All 7 report types (Performance, Conversions, Engagement, Traffic & Links, App Promotion, Conversion Process, and Setup) come at campaign, ad set, and ad level. Some fields exist at one level only. Campaign App Promotion splits installs and cost per install into 1-day and 7-day click windows. Ad Set Setup shows your custom audiences, audience location, performance goal, and schedule. Ad-level reports add the Ad ID, and Ad Setup adds the preview link, URL parameters, and tracked events.
Can I combine my Meta Ads data with data from my other ecommerce channels?
Yes, for any other channel Gorilla ROI supports. Gorilla ROI pulls your Meta Ads data into Google Sheets alongside data from the supported ecommerce marketplaces, stores, and ad platforms you connect. You can compare Meta ad spend with your sales and orders and calculate blended ROAS across channels in one sheet, with no csv exports or copy and paste between tools.
Does Gorilla ROI pull Meta Ads engagement and video data?
Yes. The Engagement reports cover post engagement, reactions, comments, saves, Facebook likes, 3-second video plays, and messaging conversations started, with cost per result for each. Ad-level engagement also includes Instagram follows.
Can I track Meta app install campaigns?
Yes. The App Promotion reports return app installs, mobile app installs, and cost per app install alongside spend, impressions, CPM, and CTR. At campaign level, installs and cost per install are split into 1-day and 7-day click windows.
What is the difference between the Conversions and Conversion Process reports?
The Conversions report shows what your spend returned: Purchase ROAS, leads, cost per lead, and results and cost per result for each lead type, alongside budget, delivery, and attribution setting. The Conversion Process report is a 7 to 8 field funnel with no lead or purchase data: amount spent, impressions, link clicks, CTR (link click-through rate), website landing page views, and landing page view rate per link click. Use Conversions to judge return on spend and Conversion Process to find where people drop off between seeing your ad and loading your page.
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