Gorilla ROI pulls 21 Facebook/Meta Ads reports from your Meta ad account. Seven report types (Performance, Conversions, Engagement, Traffic & Links, App Promotion, Conversion Process, and Setup) are each available at campaign, ad set, and ad level. Together they cover spend, delivery, clicks, conversions, leads, engagement, app installs, and budget and bid settings.
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Last updated -
October 22, 2026
What This Report Covers
✅ Link clicks, landing page views, cost per landing page view, CTR (all), CPC (all), and CPM for every ad in your Meta ad account
✅ Results and cost per result for link clicks, landing page views, leads, messaging conversations, and more
✅ Ad ID, delivery status, attribution setting, daily and lifetime budgets, and end date in the same row
The Facebook/Meta Ads Ad Traffic & Links report pulls traffic data for each ad from your Meta ad account. It covers link clicks, landing page views and cost per landing page view, CTR (all), CPC (all), CPM, and results with cost per result for 10 result types, alongside amount spent, impressions, and the budget, end date, and attribution setting behind each ad. This report is part of our Facebook/Meta Ads Reports dataset.
Supported Fields
What Sellers Use This For
See which ads send people to your site. Link Clicks, Landing Page Views, and Results (Link Clicks) show how much traffic each ad drives, next to Amount Spent and Impressions.
Judge what your traffic costs. CPC (all), Cost per Landing Page View, CTR (all), and CPM show what each click, each page view, and each 1,000 impressions cost, so you can spot ads where traffic is getting expensive.
Check what happens after the click. Results and Cost Per Result for landing page views, website leads, and messaging conversations show whether the traffic turns into action.
Plan around budgets and end dates. Daily and lifetime budgets, Delivery, and Ends sit in the same row as traffic results, so you can see which ads are about to stop running or sit in an ad set that needs more budget.
How Gorilla ROI Pulls This Data
Gorilla ROI connects to your Meta ad account and pulls your Ad Traffic & Links data directly. Data updates automatically on a regular schedule. No csv exports. No manual downloads. The numbers are current the moment you open your report. Feed AI with our data to stay on top and ahead of your business.
For setup instructions, see the Facebook/Meta Ads Data Supported article in our help center.
Our Facebook/Meta Ads Reports and Fields
This data is available through our Facebook/Meta Ads Reports
Frequently
Asked Questions
What Facebook/Meta Ads reports and fields are supported?
How do I connect my Facebook/Meta Ads account to Gorilla ROI?
For step-by-step connection instructions, see the Facebook/Meta Ads Data Supported article in our help center. Once connected, Gorilla ROI pulls your Meta ad data automatically on a regular schedule with no csv exports or manual downloads required.
Can I pull Meta Ads data at campaign, ad set, and ad level?
Yes. All 7 report types (Performance, Conversions, Engagement, Traffic & Links, App Promotion, Conversion Process, and Setup) come at campaign, ad set, and ad level. Some fields exist at one level only. Campaign App Promotion splits installs and cost per install into 1-day and 7-day click windows. Ad Set Setup shows your custom audiences, audience location, performance goal, and schedule. Ad-level reports add the Ad ID, and Ad Setup adds the preview link, URL parameters, and tracked events.
Can I combine my Meta Ads data with data from my other ecommerce channels?
Yes, for any other channel Gorilla ROI supports. Gorilla ROI pulls your Meta Ads data into Google Sheets alongside data from the supported ecommerce marketplaces, stores, and ad platforms you connect. You can compare Meta ad spend with your sales and orders and calculate blended ROAS across channels in one sheet, with no csv exports or copy and paste between tools.
Does Gorilla ROI pull Meta Ads engagement and video data?
Yes. The Engagement reports cover post engagement, reactions, comments, saves, Facebook likes, 3-second video plays, and messaging conversations started, with cost per result for each. Ad-level engagement also includes Instagram follows.
Can I track Meta app install campaigns?
Yes. The App Promotion reports return app installs, mobile app installs, and cost per app install alongside spend, impressions, CPM, and CTR. At campaign level, installs and cost per install are split into 1-day and 7-day click windows.
What is the difference between the Conversions and Conversion Process reports?
The Conversions report shows what your spend returned: Purchase ROAS, leads, cost per lead, and results and cost per result for each lead type, alongside budget, delivery, and attribution setting. The Conversion Process report is a 7 to 8 field funnel with no lead or purchase data: amount spent, impressions, link clicks, CTR (link click-through rate), website landing page views, and landing page view rate per link click. Use Conversions to judge return on spend and Conversion Process to find where people drop off between seeing your ad and loading your page.
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