Facebook/Meta Ads Campaign Conversion Process Report

Impressions, link clicks, CTR, landing page views, and landing page view rate for every Meta ad campaign.

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facebook meta ads reports api and data fields

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Last updated -

October 22, 2026

What This Report Covers

✅ Impressions, link clicks, and CTR (link click-through rate) for every campaign in your Meta ad account

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✅ Website landing page views and the landing page view rate per link click

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✅ Amount spent in the same row, so you can see what each step of the journey costs

The Facebook/Meta Ads Campaign Conversion Process report pulls campaign-level funnel data from your Meta ad account. It follows each campaign from impressions to link clicks to website landing page views, with CTR, the landing page view rate per link click, and amount spent. This report is part of our Facebook/Meta Ads Reports dataset.

Supported Fields

|Report Name|API|Field Name|Description| |---|---|---|---| |Campaign Conversion Process|Meta Campaign Conversion Process API|Campaign|Name of the Meta ad campaign| |Campaign Conversion Process|Meta Campaign Conversion Process API|Amount Spent|Total spend on the campaign in the period| |Campaign Conversion Process|Meta Campaign Conversion Process API|Impressions|Number of times your ads appeared on screen| |Campaign Conversion Process|Meta Campaign Conversion Process API|Link Clicks|Clicks on ad links to destinations on or off Meta| |Campaign Conversion Process|Meta Campaign Conversion Process API|Website Landing Page Views|Website landing page loads after a link click| |Campaign Conversion Process|Meta Campaign Conversion Process API|CTR (link click-through rate)|Share of impressions that led to a link click| |Campaign Conversion Process|Meta Campaign Conversion Process API|Landing Page Views Rate per Link Clicks|Share of link clicks that led to a landing page view|

What Sellers Use This For

Follow each campaign from impression to landing page. Impressions, Link Clicks, and Website Landing Page Views show how many people move through each step of the journey.

Find where people drop off. CTR (link click-through rate) shows how many people click, and Landing Page Views Rate per Link Clicks shows how many of those clicks reach your page.

Spot landing pages that lose visitors. A low landing page view rate next to healthy link clicks can point to a page that loads slowly or loses people before it opens.

Keep spend in view. Amount Spent sits in the same row as every step, so you can compare what each campaign pays to bring people to your site.

How Gorilla ROI Pulls This Data

Gorilla ROI connects to your Meta ad account and pulls your Campaign Conversion Process data directly. Data updates automatically on a regular schedule. No csv exports. No manual downloads. The numbers are current the moment you open your report. Feed AI with our data to stay on top and ahead of your business.

For setup instructions, see the Facebook/Meta Ads Data Supported article in our help center.

Our Facebook/Meta Ads Reports and Fields

This data is available through our Facebook/Meta Ads Reports

| Report | What It Covers | Fields | |---|---|---| | [Campaign Performance](/facebook-meta-ads-reports/campaign-performance/) | Spend, impressions, CPM, link clicks, shop clicks, CPC, CTR, landing page views, and results per campaign | 38 | | [Campaign Conversions](/facebook-meta-ads-reports/campaign-conversions/) | Purchase ROAS, leads, cost per lead, link clicks, CPC, and results with cost per result per campaign | 33 | | [Campaign Engagement](/facebook-meta-ads-reports/campaign-engagement/) | Post engagement, reactions, comments, saves, Facebook likes, video plays, and messaging conversations per campaign | 50 | | [Campaign Traffic & Links](/facebook-meta-ads-reports/campaign-traffic-links/) | Link clicks, CPC, CTR, CPM, spend, and results per campaign, with end date and attribution setting | 31 | | [Campaign App Promotion](/facebook-meta-ads-reports/campaign-app-promotion/) | App installs, mobile app installs, and cost per app install with 1-day and 7-day click windows per campaign | 35 | | [Campaign Conversion Process](/facebook-meta-ads-reports/campaign-conversion-process/) | Spend, impressions, link clicks, website landing page views, and landing page view rate per link click for each campaign | 7 | | [Campaign Setup](/facebook-meta-ads-reports/campaign-setup/) | Campaign ID, objective, buying type, bid strategy, daily and lifetime budgets, and campaign spending limit | 8 | | [Ad Set Performance](/facebook-meta-ads-reports/ad-set-performance/) | Spend, impressions, CPM, link clicks, CPC, CTR, landing page views, and results per ad set, with schedule and end date | 39 | | [Ad Set Conversions](/facebook-meta-ads-reports/ad-set-conversions/) | Purchase ROAS, leads, cost per lead, link clicks, CPC, and results with cost per result per ad set | 33 | | [Ad Set Engagement](/facebook-meta-ads-reports/ad-set-engagement/) | Post reactions, comments, saves, Facebook likes, video plays, messaging contacts, and website registrations per ad set | 46 | | [Ad Set Traffic & Links](/facebook-meta-ads-reports/ad-set-traffic-links/) | Link clicks, landing page views, cost per landing page view, CPC, CTR, and results per ad set | 33 | | [Ad Set App Promotion](/facebook-meta-ads-reports/ad-set-app-promotion/) | App installs, mobile app installs, cost per app install, spend, impressions, and results per ad set, with bid strategy and budgets | 32 | | [Ad Set Conversion Process](/facebook-meta-ads-reports/ad-set-conversion-process/) | Spend, impressions, link clicks, website landing page views, and landing page view rate per link click for each ad set | 7 | | [Ad Set Setup](/facebook-meta-ads-reports/ad-set-setup/) | Performance goal, included and excluded custom audiences, audience location, bid strategy, budgets, and schedule per ad set | 10 | | [Ad Performance](/facebook-meta-ads-reports/ad-performance/) | Spend, impressions, CPM, link clicks, CPC, CTR, landing page views, and results per ad, with ad set name and last significant edit | 40 | | [Ad Conversions](/facebook-meta-ads-reports/ad-conversions/) | Purchase ROAS, leads, cost per lead, link clicks, CPC, and results with cost per result per ad | 35 | | [Ad Engagement](/facebook-meta-ads-reports/ad-engagement/) | Post reactions, comments, saves, Facebook likes, Instagram follows, video plays, and messaging conversations per ad | 49 | | [Ad Traffic & Links](/facebook-meta-ads-reports/ad-traffic-links/) | Link clicks, landing page views, cost per landing page view, CPC, CTR, and results per ad | 34 | | [Ad App Promotion](/facebook-meta-ads-reports/ad-app-promotion/) | App installs, mobile app installs, cost per app install, spend, impressions, and results per ad, with bid strategy and budgets | 34 | | [Ad Conversion Process](/facebook-meta-ads-reports/ad-conversion-process/) | Spend, impressions, link clicks, website landing page views, and landing page view rate per link click for each ad | 9 | | [Ad Setup](/facebook-meta-ads-reports/ad-setup/) | Status, objective, preview link, destination link, URL parameters, web, app, and offline events, and budgets per ad | 13 |

Frequently
Asked Questions

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What Facebook/Meta Ads reports and fields are supported?

Gorilla ROI pulls 21 Facebook/Meta Ads reports from your Meta ad account. Seven report types (Performance, Conversions, Engagement, Traffic & Links, App Promotion, Conversion Process, and Setup) are each available at campaign, ad set, and ad level. Together they cover spend, delivery, clicks, conversions, leads, engagement, app installs, and budget and bid settings.

How do I connect my Facebook/Meta Ads account to Gorilla ROI?

For step-by-step connection instructions, see the Facebook/Meta Ads Data Supported article in our help center. Once connected, Gorilla ROI pulls your Meta ad data automatically on a regular schedule with no csv exports or manual downloads required.

Can I pull Meta Ads data at campaign, ad set, and ad level?

Yes. All 7 report types (Performance, Conversions, Engagement, Traffic & Links, App Promotion, Conversion Process, and Setup) come at campaign, ad set, and ad level. Some fields exist at one level only. Campaign App Promotion splits installs and cost per install into 1-day and 7-day click windows. Ad Set Setup shows your custom audiences, audience location, performance goal, and schedule. Ad-level reports add the Ad ID, and Ad Setup adds the preview link, URL parameters, and tracked events.

Can I combine my Meta Ads data with data from my other ecommerce channels?

Yes, for any other channel Gorilla ROI supports. Gorilla ROI pulls your Meta Ads data into Google Sheets alongside data from the supported ecommerce marketplaces, stores, and ad platforms you connect. You can compare Meta ad spend with your sales and orders and calculate blended ROAS across channels in one sheet, with no csv exports or copy and paste between tools.

Does Gorilla ROI pull Meta Ads engagement and video data?

Yes. The Engagement reports cover post engagement, reactions, comments, saves, Facebook likes, 3-second video plays, and messaging conversations started, with cost per result for each. Ad-level engagement also includes Instagram follows.

Can I track Meta app install campaigns?

Yes. The App Promotion reports return app installs, mobile app installs, and cost per app install alongside spend, impressions, CPM, and CTR. At campaign level, installs and cost per install are split into 1-day and 7-day click windows.

What is the difference between the Conversions and Conversion Process reports?

The Conversions report shows what your spend returned: Purchase ROAS, leads, cost per lead, and results and cost per result for each lead type, alongside budget, delivery, and attribution setting. The Conversion Process report is a 7 to 8 field funnel with no lead or purchase data: amount spent, impressions, link clicks, CTR (link click-through rate), website landing page views, and landing page view rate per link click. Use Conversions to judge return on spend and Conversion Process to find where people drop off between seeing your ad and loading your page.

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