Facebook/Meta Ads Campaign Conversions Report

Purchase ROAS, leads, cost per lead, amount spent, and results for every Meta ad campaign.

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Last updated -

October 21, 2026

What This Report Covers

✅ Purchase ROAS, leads, and cost per lead for every campaign in your Meta ad account

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✅ Results and cost per result for website leads, instant form leads, onsite leads, messaging conversations, and more

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✅ Amount spent, impressions, CPM, CTR, CPC, and link clicks in the same row as your daily and lifetime budgets

The Facebook/Meta Ads Campaign Conversions report pulls campaign-level conversion and return data from your Meta ad account. It covers Purchase ROAS, leads and cost per lead, and results with cost per result for 10 result types, alongside amount spent, impressions, clicks, and each campaign's budget. This report is part of our Facebook/Meta Ads Reports dataset.

Supported Fields

|Report Name|API|Field Name|Description| |---|---|---|---| |Campaign Conversions|Meta Marketing API|Campaign|Name of the Meta ad campaign| |Campaign Conversions|Meta Marketing API|Delivery|Current delivery status of the campaign| |Campaign Conversions|Meta Marketing API|Attribution Setting|Click and view window used to count conversions| |Campaign Conversions|Meta Marketing API|Amount Spent|Total spend on the campaign in the period| |Campaign Conversions|Meta Marketing API|Budget (Daily)|Average daily budget set for the campaign| |Campaign Conversions|Meta Marketing API|Budget (Lifetime)|Total budget set for the full campaign schedule| |Campaign Conversions|Meta Marketing API|Impressions|Number of times your ads appeared on screen| |Campaign Conversions|Meta Marketing API|CPM (cost per 1,000 impressions)|Average cost per 1,000 impressions| |Campaign Conversions|Meta Marketing API|CTR (all)|Share of impressions that led to any click| |Campaign Conversions|Meta Marketing API|CPC (all)|Average cost per click of any type| |Campaign Conversions|Meta Marketing API|Link Clicks|Clicks on ad links to destinations on or off Meta| |Campaign Conversions|Meta Marketing API|Purchase ROAS (return on ad spend)|Purchase conversion value divided by amount spent| |Campaign Conversions|Meta Marketing API|Leads|Leads generated by the campaign| |Campaign Conversions|Meta Marketing API|Cost Per Leads|Average cost per lead| |Campaign Conversions|Meta Marketing API|Results (Website Leads)|Website leads counted as campaign results| |Campaign Conversions|Meta Marketing API|Cost Per Result (Website Leads)|Average cost per website lead| |Campaign Conversions|Meta Marketing API|Results (Offsite Leads via Pixel)|Offsite leads via Pixel counted as campaign results| |Campaign Conversions|Meta Marketing API|Cost Per Result (Offsite Leads via Pixel)|Average cost per offsite lead via Pixel| |Campaign Conversions|Meta Marketing API|Results (Meta Instant Form Leads)|Leads submitted through Meta instant forms| |Campaign Conversions|Meta Marketing API|Cost Per Result (Meta Instant Form Leads)|Average cost per instant form lead| |Campaign Conversions|Meta Marketing API|Results (Onsite Leads)|Leads captured inside Facebook, Instagram, or Messenger| |Campaign Conversions|Meta Marketing API|Cost Per Result (Onsite Leads)|Average cost per onsite lead| |Campaign Conversions|Meta Marketing API|Results (Messaging Conversations)|Messaging conversations started from the campaign| |Campaign Conversions|Meta Marketing API|Cost Per Result (Messaging Conversations)|Average cost per messaging conversation started| |Campaign Conversions|Meta Marketing API|Results (Link Clicks)|Link clicks counted as campaign results| |Campaign Conversions|Meta Marketing API|Results (Landing Page Views)|Landing page views counted as campaign results| |Campaign Conversions|Meta Marketing API|Cost Per Result (Landing Page Views)|Average cost per landing page view result| |Campaign Conversions|Meta Marketing API|Results (Page Likes)|Facebook Page likes gained from the campaign| |Campaign Conversions|Meta Marketing API|Cost Per Result (Page Likes)|Average cost per Page like| |Campaign Conversions|Meta Marketing API|Results (Post Engagement)|Reactions, comments, and shares on campaign posts| |Campaign Conversions|Meta Marketing API|Cost Per Result (Post Engagement)|Average cost per post engagement| |Campaign Conversions|Meta Marketing API|Results (Video Views)|Video views counted as campaign results| |Campaign Conversions|Meta Marketing API|Cost Per Result (Video Views)|Average cost per video view|

What Sellers Use This For

See which campaigns earn back their spend. Purchase ROAS shows the purchase value each campaign returns against Amount Spent, so you can move budget toward campaigns that pay for themselves.

Track lead volume and lead cost. Leads and Cost Per Leads sit next to Results and Cost Per Result for website, instant form, and onsite leads, so you can compare where your lowest-cost leads come from.

Connect clicks to conversions. Link Clicks, CTR (all), and CPC (all) appear beside your conversion results, so you can tell whether a campaign has a traffic problem or a conversion problem.

Check budgets against returns. Daily and lifetime budgets, Delivery, and Attribution Setting appear in the same row as ROAS and results, so you can spot campaigns that need a budget change.

How Gorilla ROI Pulls This Data

Gorilla ROI connects to your Meta ad account and pulls your Campaign Conversions data directly. Data updates automatically on a regular schedule. No csv exports. No manual downloads. The numbers are current the moment you open your report. Feed AI with our data to stay on top and ahead of your business.

For setup instructions, see the Facebook/Meta Ads Data Supported article in our help center.

Our Facebook/Meta Ads Reports and Fields

This data is available through our Facebook/Meta Ads Reports

| Report | What It Covers | Fields | |---|---|---| | [Campaign Performance](/facebook-meta-ads-reports/campaign-performance/) | Spend, impressions, CPM, link clicks, shop clicks, CPC, CTR, landing page views, and results per campaign | 38 | | [Campaign Conversions](/facebook-meta-ads-reports/campaign-conversions/) | Purchase ROAS, leads, cost per lead, link clicks, CPC, and results with cost per result per campaign | 33 | | [Campaign Engagement](/facebook-meta-ads-reports/campaign-engagement/) | Post engagement, reactions, comments, saves, Facebook likes, video plays, and messaging conversations per campaign | 50 | | [Campaign Traffic & Links](/facebook-meta-ads-reports/campaign-traffic-links/) | Link clicks, CPC, CTR, CPM, spend, and results per campaign, with end date and attribution setting | 31 | | [Campaign App Promotion](/facebook-meta-ads-reports/campaign-app-promotion/) | App installs, mobile app installs, and cost per app install with 1-day and 7-day click windows per campaign | 35 | | [Campaign Conversion Process](/facebook-meta-ads-reports/campaign-conversion-process/) | Spend, impressions, link clicks, website landing page views, and landing page view rate per link click for each campaign | 7 | | [Campaign Setup](/facebook-meta-ads-reports/campaign-setup/) | Campaign ID, objective, buying type, bid strategy, daily and lifetime budgets, and campaign spending limit | 8 | | [Ad Set Performance](/facebook-meta-ads-reports/ad-set-performance/) | Spend, impressions, CPM, link clicks, CPC, CTR, landing page views, and results per ad set, with schedule and end date | 39 | | [Ad Set Conversions](/facebook-meta-ads-reports/ad-set-conversions/) | Purchase ROAS, leads, cost per lead, link clicks, CPC, and results with cost per result per ad set | 33 | | [Ad Set Engagement](/facebook-meta-ads-reports/ad-set-engagement/) | Post reactions, comments, saves, Facebook likes, video plays, messaging contacts, and website registrations per ad set | 46 | | [Ad Set Traffic & Links](/facebook-meta-ads-reports/ad-set-traffic-links/) | Link clicks, landing page views, cost per landing page view, CPC, CTR, and results per ad set | 33 | | [Ad Set App Promotion](/facebook-meta-ads-reports/ad-set-app-promotion/) | App installs, mobile app installs, cost per app install, spend, impressions, and results per ad set, with bid strategy and budgets | 32 | | [Ad Set Conversion Process](/facebook-meta-ads-reports/ad-set-conversion-process/) | Spend, impressions, link clicks, website landing page views, and landing page view rate per link click for each ad set | 7 | | [Ad Set Setup](/facebook-meta-ads-reports/ad-set-setup/) | Performance goal, included and excluded custom audiences, audience location, bid strategy, budgets, and schedule per ad set | 10 | | [Ad Performance](/facebook-meta-ads-reports/ad-performance/) | Spend, impressions, CPM, link clicks, CPC, CTR, landing page views, and results per ad, with ad set name and last significant edit | 40 | | [Ad Conversions](/facebook-meta-ads-reports/ad-conversions/) | Purchase ROAS, leads, cost per lead, link clicks, CPC, and results with cost per result per ad | 34 | | [Ad Engagement](/facebook-meta-ads-reports/ad-engagement/) | Post reactions, comments, saves, Facebook likes, Instagram follows, video plays, and messaging conversations per ad | 48 | | [Ad Traffic & Links](/facebook-meta-ads-reports/ad-traffic-links/) | Link clicks, landing page views, cost per landing page view, CPC, CTR, and results per ad | 34 | | [Ad App Promotion](/facebook-meta-ads-reports/ad-app-promotion/) | App installs, mobile app installs, cost per app install, spend, impressions, and results per ad, with bid strategy and budgets | 33 | | [Ad Conversion Process](/facebook-meta-ads-reports/ad-conversion-process/) | Spend, impressions, link clicks, website landing page views, and landing page view rate per link click for each ad | 8 | | [Ad Setup](/facebook-meta-ads-reports/ad-setup/) | Status, objective, preview link, destination link, URL parameters, web, app, and offline events, and budgets per ad | 13 |

Frequently
Asked Questions

View All

What Facebook/Meta Ads reports and fields are supported?

Gorilla ROI pulls 21 Facebook/Meta Ads reports from your Meta ad account. Seven report types (Performance, Conversions, Engagement, Traffic & Links, App Promotion, Conversion Process, and Setup) are each available at campaign, ad set, and ad level. Together they cover spend, delivery, clicks, conversions, leads, engagement, app installs, and budget and bid settings.

How do I connect my Facebook/Meta Ads account to Gorilla ROI?

For step-by-step connection instructions, see the Facebook/Meta Ads Data Supported article in our help center. Once connected, Gorilla ROI pulls your Meta ad data automatically on a regular schedule with no csv exports or manual downloads required.

Can I pull Meta Ads data at campaign, ad set, and ad level?

Yes. All 7 report types (Performance, Conversions, Engagement, Traffic & Links, App Promotion, Conversion Process, and Setup) come at campaign, ad set, and ad level. Some fields exist at one level only. Campaign App Promotion splits installs and cost per install into 1-day and 7-day click windows. Ad Set Setup shows your custom audiences, audience location, performance goal, and schedule. Ad-level reports add the Ad ID, and Ad Setup adds the preview link, URL parameters, and tracked events.

Can I combine my Meta Ads data with data from my other ecommerce channels?

Yes, for any other channel Gorilla ROI supports. Gorilla ROI pulls your Meta Ads data into Google Sheets alongside data from the supported ecommerce marketplaces, stores, and ad platforms you connect. You can compare Meta ad spend with your sales and orders and calculate blended ROAS across channels in one sheet, with no csv exports or copy and paste between tools.

Does Gorilla ROI pull Meta Ads engagement and video data?

Yes. The Engagement reports cover post engagement, reactions, comments, saves, Facebook likes, 3-second video plays, and messaging conversations started, with cost per result for each. Ad-level engagement also includes Instagram follows.

Can I track Meta app install campaigns?

Yes. The App Promotion reports return app installs, mobile app installs, and cost per app install alongside spend, impressions, CPM, and CTR. At campaign level, installs and cost per install are split into 1-day and 7-day click windows.

What is the difference between the Conversions and Conversion Process reports?

The Conversions report shows what your spend returned: Purchase ROAS, leads, cost per lead, and results and cost per result for each lead type, alongside budget, delivery, and attribution setting. The Conversion Process report is a 7 to 8 field funnel with no lead or purchase data: amount spent, impressions, link clicks, CTR (link click-through rate), website landing page views, and landing page view rate per link click. Use Conversions to judge return on spend and Conversion Process to find where people drop off between seeing your ad and loading your page.

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