TikTok Shop SKU Performance Report

GMV, units sold, page views, clicks, conversion rate, and orders for each SKU in your TikTok Shop account.

tiktok shop reports api and data fields

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Lovebug Probiotics
Encased
Pet Lovers
Vahdam Teas
Boldify
Viva Naturals
Hyperzon
Ridgeline Insights
Lovebug Probiotics
Last updated -
October 27, 2026

What This Report Covers

✅ GMV, units sold, and orders for each SKU in your TikTok Shop account

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✅ Page views, clicks, and conversion rate, so you see traffic and sales side by side

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✅ Any date range, or daily values for a day-by-day view

The TikTok Shop SKU Performance report pulls sales and traffic by SKU from your TikTok Shop account. It covers SKU ID, product name, seller SKU, GMV, units sold, page views, clicks, conversion rate, and orders for the period you choose. This report is part of our TikTok Shop Reports dataset.

Supported Fields

|Report Name|API|Field Name|Description| |---|---|---|---| |SKU Performance|TikTok Shop SKU Performance API|SKU ID|Unique ID of the SKU (variant)| |SKU Performance|TikTok Shop SKU Performance API|Product Name|Name of the product| |SKU Performance|TikTok Shop SKU Performance API|Seller SKU|SKU code set by the seller| |SKU Performance|TikTok Shop SKU Performance API|GMV|Gross merchandise value of the SKU| |SKU Performance|TikTok Shop SKU Performance API|Units Sold|Number of units sold| |SKU Performance|TikTok Shop SKU Performance API|Page Views|Number of page views| |SKU Performance|TikTok Shop SKU Performance API|Clicks|Number of clicks| |SKU Performance|TikTok Shop SKU Performance API|Conversion Rate|Conversion rate of the SKU| |SKU Performance|TikTok Shop SKU Performance API|Orders Count|Number of orders|

What Sellers Use This For

Find your best-selling variants. GMV, Units Sold, and Orders Count show which SKUs drive your sales, so you can restock the right variants.

Find SKUs that get views but few sales. Page Views, Clicks, and Conversion Rate show where shoppers look but do not buy, so you can fix the listing or the price.

Match SKUs to your own codes. Seller SKU and Product Name sit next to SKU ID, so you can line up TikTok Shop data with your own inventory sheet.

Track SKUs day by day. Pull daily values to see how GMV and units sold change each day.

How Gorilla ROI Pulls This Data

Gorilla ROI connects to your TikTok Shop account and pulls your SKU Performance data directly. Data updates automatically on a regular schedule. No csv exports. No manual downloads. The numbers are current the moment you open your report. Feed AI with our data to stay on top and ahead of your business.

For setup instructions, see the TikTok Shop Data Supported article in our help center.

Our TikTok Shop Reports and Fields

This data is available through our TikTok Shop Reports

| Report | What It Covers | Fields | |---|---|---| | [Orders](/tiktok-shop-reports/orders/) | Order status, payment totals, seller and platform discounts, shipping fees, taxes, fulfillment and delivery type, tracking number, and SKU details per order line item | 67 | | [Order Total](/tiktok-shop-reports/order-total/) | Order count, item count, original and sale price, seller and platform discounts, tax amount, and tax rate by date | 9 | | [Returns](/tiktok-shop-reports/returns/) | Return status, return type, refund amount, and quantity per returned line item, with return ID, order ID, seller SKU, and product name | 13 | | [Finance](/tiktok-shop-reports/finance/) | Gross and net sales, revenue, settlement amount, discounts, shipping fees and costs, referral, transaction, and FBT fees, affiliate commissions, and taxes per transaction | 67 | | [Finance Total](/tiktok-shop-reports/finance-total/) | Gross and net sales, revenue, settlement amount, discounts, shipping fees and costs, referral and transaction fees, platform commission, affiliate commissions, and taxes for your whole shop | 54 | | [Inventory](/tiktok-shop-reports/inventory/) | Available, committed, and in-shop quantities, plus campaign and creator inventory, by SKU, product, and warehouse | 11 | | [Inventory History](/tiktok-shop-reports/inventory-history/) | Available, committed, and in-shop quantities, plus campaign and creator inventory, by SKU and warehouse for the period you choose | 11 | | [Warehouses](/tiktok-shop-reports/warehouses/) | Warehouse name, type, sub type, status, default flag, full address, city, and region code for each warehouse | 10 | | [Products](/tiktok-shop-reports/products/) | Product title, status, brand, category, price, quantity, attributes, and image URLs per product and SKU | 24 | | [Product Performance](/tiktok-shop-reports/product-performance/) | GMV, items sold, and orders per product for each time window | 8 | | [SKU Performance](/tiktok-shop-reports/sku-performance/) | GMV, units sold, page views, clicks, conversion rate, and order count per SKU | 9 | | [Shop Performance](/tiktok-shop-reports/shop-performance/) | GMV, gross revenue, items sold, orders, refunds, average customers, page views, visitors, and conversion rate for your shop | 14 | | [Promotion Activities](/tiktok-shop-reports/promotion-activities/) | Activity type, status, schedule, discount percentage, activity price, and quantity limits per product or SKU in each promotion | 19 | | [Coupon](/tiktok-shop-reports/coupon/) | Promo code, status, display type, discount type and amount, minimum spend, claim and redemption windows, and usage limits per coupon | 26 |

Frequently
Asked Questions

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What TikTok Shop reports and fields are supported?

Gorilla ROI pulls 14 TikTok Shop reports from your TikTok Shop account: Orders, Order Total, Returns, Finance, Finance Total, Inventory, Inventory History, Warehouses, Products, Product Performance, SKU Performance, Shop Performance, Promotion Activities, and Coupon. Together they cover orders, returns, payments and settlements, fees, taxes, inventory, warehouses, product listings, sales performance, promotions, and coupons.

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How do I connect my TikTok Shop account to Gorilla ROI?

For step-by-step connection instructions, see the TikTok Shop Data Supported article in our help center. Once connected, Gorilla ROI pulls your TikTok Shop data automatically on a regular schedule with no csv exports or manual downloads required.

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Can I see TikTok Shop fees, commissions, and settlement amounts?

Yes. The Finance report shows settlement amount, referral fee, transaction fee, platform commission, affiliate commissions, FBT fulfillment fee, shipping costs, and sales tax per transaction, with order ID, seller SKU, and transaction type. Finance Total returns the same amounts for your whole shop.

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Can I combine my TikTok Shop data with data from my other ecommerce channels?

Yes, for any other channel Gorilla ROI supports. Gorilla ROI pulls your TikTok Shop data into Google Sheets alongside data from the supported ecommerce marketplaces, stores, and ad platforms you connect. You can compare TikTok Shop sales, fees, and inventory with your other channels in one sheet, with no csv exports or copy and paste between tools.

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Can I track TikTok Shop inventory over time?

Yes. The Inventory report shows available, committed, and in-shop quantities, plus campaign and creator inventory, by SKU, product, and warehouse. Inventory History returns the same fields for a period you choose, including day-by-day values. The Warehouses report adds each warehouse's name, type, status, and address.

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Can I track TikTok Shop promotions and coupons?

Yes. The Promotion Activities report lists each activity's type, status, begin and end time, discount percentage, activity price, and quantity limits, with one row per product or SKU in the activity. The Coupon report covers promo code, status, display type, discount type and amount, minimum spend, claim and redemption windows, and usage limits per coupon.

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What is the difference between the Orders and Order Total reports?

The Orders report returns one row per order line item, with order status, timestamps, payment totals, discounts, shipping fees, taxes, fulfillment details, and SKU details. The Order Total report returns totals by date: order count, item count, original and sale price, seller and platform discounts, tax amount, and tax rate. Use Orders to look into individual orders and Order Total to track sales trends over time.

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