Amazon generates structured data sets from your account activity. Each report covers a specific area: orders, inventory, settlements, fees, reimbursements, and more. The fields on each page show exactly what data that report contains and how it is labeled in Amazon's system.
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4.8 Rating · 11k+ Downloads · Trusted by Sellers
Last updated -
June 17, 2026
Review Summary
✅ Aggregated advertising performance data across Sponsored Products, Sponsored Brands, and Sponsored Display in one report.
✅ Spend, ACOS, ROAS, CPC, CTR, conversions, and attributed sales with 14-day attribution windows.
✅ New-to-brand metrics and video engagement fields including quartile views, complete views, and 5-second view rate.
The Ads Overview report is a cross-campaign summary of Amazon Advertising performance data. It covers every major ad metric — impressions, spend, attributed sales, ACOS, ROAS, new-to-brand orders, and video engagement — rolled up across all ad product types in your account.
Supported Fields
What Sellers Use This For
Comparing campaign efficiency. Spend, ACOS, and ROAS per campaign let you see at a glance which campaigns are generating profitable returns and which are burning budget.
Analyzing attribution windows. Sales and purchases fields across 1, 7, 14, and 30-day windows let you see how your conversion timeline differs by campaign type and adjust bidding accordingly.
Measuring new-to-brand acquisition. New To Brand Units Sold, Orders New To Brand 14d, and Sales New To Brand 14d show which campaigns are growing your customer base versus selling to existing buyers.
Auditing video and detail page performance. Video completion fields and Detail Page Views Clicks connect ad exposure to listing engagement so you can measure upper-funnel impact beyond direct purchases.
How Gorilla ROI Pulls This Data
Gorilla ROI connects to the Amazon Ads API using the Campaign operation. Data updates automatically on a regular schedule. No csv exports. No manual downloads. The numbers are current the moment you open the sheet. Feed AI with our data to stay on top and ahead of your business.
For field definitions, see the Amazon Seller Data Supported article in our help center.
Supported Reports and Fields
Frequently
Asked Questions
What is a Seller Central report?
Where does Gorilla ROI get this data?
We pull directly from Amazon's Selling Partner API. No third-party intermediaries. No manual csv exports. The data comes from Amazon's own reporting infrastructure, the same source Seller Central uses to generate your reports.
How current is the data once it's connected?
Data refreshes automatically on a regular schedule. The exact cadence varies by report type based on how frequently Amazon makes that data available through the API.
Do I need to download anything or export from Seller Central?
No. Once connected, your account data pulls automatically. There are no csv files to export, no manual steps, and no scheduled downloads to manage.
Can I pull multiple reports at the same time?
Yes. Each report maps to a separate dataset. You can pull as many as your account supports and work with them side by side.
What does the "API" column in the field table mean?
It identifies which Amazon SP-API endpoint provides that data. Different report types pull from different APIs: the Reports API, Orders API, FBA Inventory API, Product Pricing API, and others. This helps you understand the data source behind each field.
Are all fields listed on each page actually available in my account?
Field availability depends on your seller account type and the marketplaces you sell in. FBA-specific fields, for example, are not available to FBM-only accounts. The fields listed reflect what Amazon exposes through the API for that report.
What if I don't see a report I need?
Check the data-supported page for the full list of reports we pull. If the report you need is not there, contact our support team. We add reports based on seller demand.
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