Amazon generates structured data sets from your account activity. Each report covers a specific area: orders, inventory, settlements, fees, reimbursements, and more. The fields on each page show exactly what data that report contains and how it is labeled in Amazon's system.
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4.8 Rating · 11k+ Downloads · Trusted by Sellers
Last updated -
June 18, 2026
Review Summary
✅ Ad group-level advertising performance data combining Sponsored Products, Sponsored Brands, and Sponsored Display into a single report — no separate pulls required.
✅ Spend, attributed sales, purchases, and units sold with same-SKU breakdowns across 1, 7, 14, and 30-day attribution windows, linked to both ad group and parent campaign name.
✅ New-to-brand units sold and click-attributed purchase data for measuring audience acquisition at the ad group level.
The Amazon Advertising Group Report is an ad group-level breakdown of Amazon Advertising performance data. It covers spend, attributed sales, purchases, units sold, ACOS, ROAS, and new-to-brand metrics at the ad group level with each row tied to both the ad group name and its parent campaign. This report is part of our Amazon Advertising API Reports dataset.
Supported Fields
What Sellers Use This For
Diagnosing performance within a campaign. Ad group-level ACOS and ROAS let you pinpoint which groups are dragging down a campaign that looks acceptable at the top level.
Comparing same-SKU versus total attribution. Same-SKU purchases and sales fields show how much revenue stays on the advertised product versus spilling to other ASINs in the catalog.
Tracking new-to-brand acquisition per group. New To Brand Units Sold and Units Ordered New To Brand 14d show which ad groups are reaching new customers versus re-engaging existing buyers.
Optimizing bids at the group level. CPC, CTR, conversion rate, and spend per ad group give you the data to adjust bids without touching campaigns that are already performing.
How Gorilla ROI Pulls This Data
Gorilla ROI connects to the Amazon Ads API using the AdGroup operation. Sponsored Products, Sponsored Brands, and Sponsored Display data are combined into a single pull — no separate reports to merge manually. Data updates automatically on a regular schedule. No csv exports. No manual downloads. The numbers are current the moment you open the sheet. Feed AI with our data to stay on top and ahead of your business.
For field definitions, see the Amazon Seller Data Supported article in our help center.
Other Amazon Advertising API Reports and Fields
Frequently
Asked Questions
What is a Seller Central report?
Where does Gorilla ROI get this data?
We pull directly from Amazon's Selling Partner API. No third-party intermediaries. No manual csv exports. The data comes from Amazon's own reporting infrastructure, the same source Seller Central uses to generate your reports.
How current is the data once it's connected?
Data refreshes automatically on a regular schedule. The exact cadence varies by report type based on how frequently Amazon makes that data available through the API.
Do I need to download anything or export from Seller Central?
No. Once connected, your account data pulls automatically. There are no csv files to export, no manual steps, and no scheduled downloads to manage.
Can I pull multiple reports at the same time?
Yes. Each report maps to a separate dataset. You can pull as many as your account supports and work with them side by side.
What does the "API" column in the field table mean?
It identifies which Amazon SP-API endpoint provides that data. Different report types pull from different APIs: the Reports API, Orders API, FBA Inventory API, Product Pricing API, and others. This helps you understand the data source behind each field.
Are all fields listed on each page actually available in my account?
Field availability depends on your seller account type and the marketplaces you sell in. FBA-specific fields, for example, are not available to FBM-only accounts. The fields listed reflect what Amazon exposes through the API for that report.
What if I don't see a report I need?
Check the data-supported page for the full list of reports we pull. If the report you need is not there, contact our support team. We add reports based on seller demand.
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