Running an Amazon business means juggling dozens of moving parts: sales, inventory, ads, suppliers, and fees. It’s easy to get lost in endless reports or waste hours updating spreadsheets by hand. But what if one simple and free tool with a powerful addon could automate your data, simplify your tracking, and give you full control of your numbers?

That’s where Google Sheets comes in. It’s one of the most underrated yet powerful tools an Amazon seller can use. Whether you’re a new FBA seller or managing multiple brands, Google Sheets can help you stay organized, make smarter decisions, and scale more efficiently.

What is Google Sheets?

Google Sheets is a free, web-based spreadsheet program provided by Google. Think of it as Google’s version of Microsoft Excel. It runs entirely in your browser, with no software to install, and automatically saves your work to Google Drive.

Because it’s cloud-based, you can access your data from anywhere, and your team can collaborate in real time. Multiple people can edit the same sheet simultaneously, which is perfect for working with virtual assistants or business partners.

Amazon Seller Data Import: Google Sheets vs Microsoft Excel

	Google Sheets	Microsoft Excel
Function	Utilize add-ons, like Gorilla ROI, to import Amazon Seller data to analyze and create sales and inventory reports	Require the use of third-party connectors add-ins to import data, but lacks analysis and reporting support
Strengths	Excellent real-time collaboration, accessible on any device, free for individuals	Robustly handles massive datasets and extremely complex statistical analysis
Weaknesses	Performance slows down significantly with large datasets, but Gorilla ROI can improve performance by automating data import	Requires a paid subscription for full features
Pricing	Personal use: freeStarter: $7/moStandard: $22/moEnterprise: custom	Excel online: freePersonal: $9.99/moFamily: $12.99/moPremium: $19.99/mo
Average customer rating	4.8	4.7
Offline	✔	✔
Real-time collaboration	✔	✔
Learning curve	Simplier	Steeper
Usability	High	High
Customer Support	Free users: community forums Subscribers: responsive	Free users: community forums Subscribers: responsive
Days for money-back guarantee	Non-refundable	30 days

How do I import data from Amazon to Google Sheets?

Step 1: Set Up Your Google Sheet and Add-On

Start by opening a new Google Sheet. You’ll use it as your central hub for collecting Amazon product data. In the first column, list the product URLs from Amazon that you want to track. Each link should be a direct product page.

Then, install a connector or Google Sheets add-on as it is the easiest way to import live data. Once installed, you can link your Amazon account, choose which data fields you want (like title, COGS, price, or sales value), and the add-on will automatically populate your spreadsheet.

Step 2: Import Amazon Price to Google Sheets

If you only want to track product prices, most connectors allow you to import Amazon prices to Google Sheets automatically. You simply select the “price” field during setup, and the sheet will update with the current price of each ASIN on a set schedule: daily, hourly, or even in real time.

This feature is perfect for monitoring competitor pricing, tracking price changes, or keeping tabs on your own listings without logging into Seller Central.

Step 3: Import Amazon Title to Google Sheets

Similarly, you can import Amazon titles to Google Sheets by selecting the “title” field from the same data connector or API. This lets you see product names alongside prices and ASINs, creating a clear, easy-to-read product catalog. It’s especially helpful when managing a large number of SKUs or running product research for arbitrage or wholesale sourcing.

Step 4: Import Amazon Product Info into Google Sheets

To import Amazon product information into Google Sheets, you can connect Amazon API into Google Sheets (Product Advertising API or Selling Partner API). This lets you automatically pull data like product titles, prices, ASINs, ratings, ad spend, and inventory levels directly into your spreadsheet. Using tools like Apps Script or add-ons such as API Connector, you can set up API requests that fetch product details in real-time without any manual copying or updating required. Once connected, your Google Sheet becomes a live dashboard for tracking product performance, monitoring price changes, and managing listings efficiently.

Step 5: Save Product Data to Google Sheets for Tracking

Once you’ve imported your data, make sure to save product data to Google Sheets automatically. You can do this by scheduling updates within your connector or using built-in Sheets features like version history. This way, your spreadsheet acts as a live database that records every product change over time, such as price fluctuations, title updates, or new listings.

By doing this, you can analyze long-term trends, identify pricing opportunities, and make smarter inventory or marketing decisions.

Bonus: 

Gorilla ROI offers customizable plug-and-play templates that do the heavy lifting, transforming raw data into actionable intelligence. Learn more here.