Gorilla ROI vs Scale Insights

Gorilla ROI vs. Scale Insights

Gorilla ROI

Scale Insights

Primary Function

Amazon Seller Central, Amazon Ads, and Shopify data connector/analytics inside a spreadsheet

Amazon Pay-Per-Click (PPC) advertising automation and management

Target Product Stage

More useful once you have products and need to optimize operations and sales

For established, scaling sellers with significant or complex ad spend

Strengths

Great for ongoing financial visibility + operational decision-making

Customizable PPC advertising automation

Weaknesses

Not specialized in initial product research or market validation

Steeper learning curve for advanced automation features with basic inventory forecasting support (primary focus is Pay-Per-Click)

Pricing

Starter: $74/mo to $99/mo

Growth: $149/mo to $199/mo

Pro: $299/mo to $399/mo

Elite: Custom

The 1% Plan: 1% of ad spend

Scale 5: $78/mo

Scale 10: $98/mo

Cost-effective for Scale

Best for high-order volume/data needs

Yes, for data flexibility. Overage fees apply for high order volume, but allow for highly customized reports

User Limit

Unlimited

Unlimited

SKUs Limit

Unlimited

Unlimited

Average Customer Rating

4.8 ⭐

4.7 ⭐

Setup Difficulty

Simple

Simple

Usability

High

High

Customer Support

Responsive

Responsive

Automated Reports

✔

✔

Broad Filters

Broad

Broad

Parameters

Broad

Broad

Data Warehouse Model

✔

✔

Amazon Marketplaces Supported

All

18

Days for Money-back Guarantee

30 days

30 days

‍