Hopted Alternatives: 8 Tools for Amazon Sellers in Google Sheets

Hopted provides an easy point for small sellers starting out who need data in spreadsheets.

Once you start growing, and you are limited by Hopted's offering, here are the Hopted alternatives to look into.

This covers every tool that comes up when you are evaluating Hopted, what each one actually does, and which situation it fits.

What Is Your Objective?

Hopted solves one specific problem. To import Amazon data into Google Sheets. That's what Gorilla ROI has been doing since 2020. Every tool on this list solves a version of that problem, a related problem, or a completely different problem that gets confused with it.

If you only need Amazon data in a sheet, you need a data connector. If your job is competitive research, pricing intelligence, or listing optimization, you need a different category of tool entirely.

Quick Comparison

Supermetrics

Supermetrics connects advertising platforms like Google Ads, Meta Ads, and TikTok Ads into Google Sheets, Looker Studio, and data warehouses. It was built for marketing teams running paid ads, not for Amazon Seller Central operational reporting.

If you need sales, inventory, fees, reimbursements, or FBA data in your sheet, Supermetrics is not the right tool. It does not go deep on Seller Central data and many reports are missing. Best for marketing platforms and broad connections.

Entry price: Around $99/month for a single connector. Amazon Seller Central coverage varies by plan.

Power My Analytics

Power My Analytics connects a wide range of sources into Google Sheets and Looker Studio, including Amazon Seller Central alongside advertising platforms and other ecommerce channels.

If you want broad coverage across a large number of platforms at a reasonable cost. It is built for width, not depth. If you need deep Amazon operational reporting like fees, reimbursements, FBA health, and storage, you will end up requiring another service.

Entry price: Around $50/month. Great for marketing connections and affordable Supermetrics alternative.

Jungle Scout

Jungle Scout is a product research and competitive intelligence tool. It does not pull your Seller Central data into Google Sheets. Many things have changed since Jungle Scout first came out and then over the years after being acquired it has continued to evolve into a different product catering towards enterprise.

If you are researching new products, validating demand, or tracking competitor listings, it covers that job well. If you need your own sales, inventory, fees, and orders in a sheet, Jungle Scout does not do that.

Entry price: $49/month.

Keepa

Keepa tracks Amazon product price history and sales rank over time. It is mostly a price and rank tracking tool. Research capabilities are limited but is the best price and rank tracker on the market. This is not a Seller Central data connector.

If you need historical price data, Buy Box tracking, or product trends for sourcing decisions, Keepa is useful. It shows you what the market is doing. It does not show you what your account is doing.

Entry price: €29/month for data access.

Helium 10

Helium 10 is an Amazon software suite covering keyword research, listing optimization, PPC management, and market intelligence. It has a reporting module. It will not get your data into a Google Sheet.

If you want an all-in-one Amazon growth tool and you are fine keeping your data inside a dashboard, Helium 10 covers a lot of ground. If your team works from Google Sheets and needs live Amazon data feeding into your own spreadsheet structure, your data stays inside their interface.

Entry price: $129/month for the cheapest plan. Full feature access requires higher tiers.

Seller Legend

Seller Legend pulls is like what Jungle Scout used to be in the beginning. It is an all-in-one tool. It loads Seller Central data into its own reporting interface covering sales, profits, fees, returns, and advertising in a visual dashboard.

If you need to log in and see a finished profit number without building anything in a spreadsheet, it is designed for that. If your team works from Google Sheets and needs live data in your own spreadsheet structure, it won't work for that as your data is inside a website. You will have to export and import it into Google Sheets.

Entry price: $50/month.

Custom API Build

A developer connects directly to Amazon's Selling Partner API, the data access layer Amazon provides to third-party tools, and builds a custom pipeline into Google Sheets or wherever you need it. You own the setup, the data model, and the refresh logic.

If you have a developer on staff and specific data requirements no off-the-shelf connector covers, a custom build makes sense. If you have no technical resources in place, the setup and maintenance cost exceeds every subscription on this list. Amazon caps how many data requests a tool can make per hour, requires specific login and permission setup, and changes its API often enough that maintenance is a real ongoing cost. A custom build is a system you own. It is not a product you subscribe to.

Cost: $75 to $200+/hour in developer time depending on scope. No monthly subscription fee after build. But regular maintenance required.

Gorilla ROI

We built Gorilla ROI as a native Google Sheets add-on. Not a browser extension. Processing happens inside the spreadsheet, which is why a 30,000-row table loads in under 20 seconds. You get Amazon Seller Central, Amazon Ads, Shopify, and Walmart in the same sheet on the same refresh schedule. Refreshes run every 3 hours. No limit on tabs, spreadsheets, or team members. Our connection is read-only by design.

If you sell 100 orders a day, sell on more than one channel, or share sheets across a team, this is for you.

If you are a new seller, only have a couple of products, and you don't use spreadsheets often, we are not a good fit. For smaller volume a manual export takes 15 minutes so the subscription won't be justified unless you are doing it many times a day and need the automation and speed.

Entry price: $99/month.

Which Tool Fits Which Situation

Common Questions

What is the best Hopted alternative for Google Sheets?

‍If you need more than 2 synced tabs, data from Shopify or Walmart alongside Amazon, or refresh rates faster than once a day, Gorilla ROI is the most direct alternative. It is the only native Google Sheets add-on on this list that covers all four channels in one connection.

Is Supermetrics a good Hopted alternative?

‍Only if your primary need is advertising data. If you need sales, inventory, fees, and FBA data in your sheet, it is the wrong category of tool.

Does Jungle Scout replace Hopted?

‍No. Jungle Scout is a research tool for finding and validating products. It does not pull your Seller Central data into Google Sheets.

What is the cheapest Hopted alternative?

‍Power My Analytics starts at $50/month and covers Amazon Seller Central. It is built for breadth across a large number of platforms, not deep Amazon operational reporting.

When does a custom API build make sense?

‍When you have a developer available and specific data requirements that no off-the-shelf connector covers. Without technical resources in place, setup and maintenance costs more than every subscription on this list.

For a full breakdown of how Hopted compares directly, see our Hopted review.