FREE AMAZON TOOLS
Amazon Revenue Calculator and Forecaster
Want updates on how we are growing our Amazon business to $10M? We share real-life failures, wins, tips, and strategies from our Amazon business.
With sales growth and conversion rate of , your monthly sales will be and 12 month forecast will be
Current Monthly Amazon Stats
Reset* Exponential is unrealistic for long term growth
With sales growth and conversion rate of , your monthly sales will be and 12 month forecast will be
12 Month Forecast
How to use the Amazon revenue calculator and forecaster
This Amazon revenue calculator is a manual version. It will not automatically load the data for you.
From seller central, go to:
- Reports> business reports > sales and traffic.
- Select “by month” and then 3M or more .
- Enter the values for “Sessions”, “Order Item Session Percentage” and “Average Sales per Order Item” into the calculator.
- “Sales Growth” is how fast your business is growing. For fast growing businesses, “exponential” can be used for the short term.
- Enter your average Product COGS %. This number is 100% minus Gross Margin. If your gross margins are 40%, your product COGS is 60%.
- Enter your PPC as a percentage of revenue. TOTAL AD SPEND ÷ REVENUE.
- Enter your business operating expenses. Most businesses fall between 10-25%.
Questions answered by our Amazon sales calculator
These are the types of questions our sales calculator will help answer.
If you don’t have a goal in mind, you are driving your business blind. Whether you have a goal of getting to $1M or $50M, there are only a handful of levers in your Amazon business that will move the needle.
- Sessions: You can increase sessions by improving PPC, listing optimization for better search ranking, or creating new products.
- Order Item Session %: If your conversion rate is 20%, but improves by 5% to 25%, your overall sales will increase by 25%. Improve your conversion rates with better images, videos, listing optimization, titles.
- AVG Sales per Order: Increase your price or create more expensive SKUs. If your average sales is $10 per order and it becomes $11.50, that is a 10% increase in total Amazon sales.
- Product COGS: Reducing your product costs can go a long way to improving your monthly sales. Think of ways to cut packaging, eliminate middlemen, reduce the number of “touchpoints” a product requires to manufacture.
- Amazon PPC: The single biggest expense for many sellers. Every percentage decreased is an increase to your profit. Directly correlated 1 to 1.
- Business Expenses: Every business has expenses. The leaner you are, the more the monthly profit benefits.
Improving your listing optimization can help improve the first 3 points. Refer to our ultimate Amazon listing optimization guide.
You can enter the data for a SKU and use this Amazon revenue calculator on a per SKU basis. Get the data from “Detail Page Sales and Traffic By Child Item” and plug it into the input fields.
Get updates to our $10M sales goal
Want updates on how we are growing our Amazon business to $10M? We share real-life failures, wins, tips, and strategies from our Amazon business.