Google addon for FBA agencies and multiple seller accounts

"Productivity is up. Scaling is easier. Accounts are more profitable."

Manage multiple Amazon FBA accounts easily with Gorilla Agency.

Centralize multiple seller account data within Google Sheets.

gorilla roi agency addon

The bottleneck of managing multiple Amazon FBA accounts

gorilla agency amazon software tools

Inefficiency is draining your profits and growth

As you started managing multiple accounts, you likely noticed how little things add up and take away your productivity.

  • logging in to Amazon seller central
  • downloading reports
  • cleaning up files
  • creating reports
  • repeat for each account you manage

It used to take 15 minutes, but now eats up one hour before you even get to analyzing the data.

Delegating the manual process works for a while, but then your assistant quickly becomes overloaded. Whether you hire internally or outsource the process, it quickly adds up to hundreds of dollars a month.

The tediousness, slowness of manual updates and lack of visibility into the data starts to amplify.

Amazon forces you to keep all your accounts separated .

You waste time collecting and cleaning up information from multiple accounts.

Hiring an assistant costs hundreds a month, errors still exist, and extra overhead costs.

You have to review it because manual entry still has errors.

Harder to see and provide expert insights in a timely manner.

The main problem is not being able to see the big picture of each account and giving insightful recommendations to your clients or team.

This severely limits your scaling and growth potential as you are handcuffed with the number of accounts you have.

How Gorilla Agency helps your business

gorilla agency google addon

We created Gorilla ROI and Gorilla Agency to leverage time. As we grew our Amazon sales to over 7 figures, the number of brands and SKUs increased with it. We were falling behind the business and too busy putting out fires instead of staying ahead and steering it in the right direction.

If you are an agency or seller with multiple accounts, managing accounts efficiently with flexibility is important.

How much easier would it be if you could update the latest data across all accounts to come up with ideas and suggestions like:

How many units of each SKU are being sold between any period

Which SKUs are gaining traction and should be shipped out before it goes out of stock

Which products have potential and should be optimized further

How the account is doing compared to the same period from last year

See what's working on one account and apply the same strategy to other accounts

All within Google Sheets and no coding knowledge required.

If you already use Google Sheets to analyze your data and share information within your teams and clients, Gorilla ROI will load your spreadsheets and models with data to eliminate the manual process.

It is plug and play.

What is Gorilla ROI used for?

Auto feed data into existing spreadsheets

Automatically feed data into your existing spreadsheets and models without any code. If you like your spreadsheets, why not supercharge them with automation?

Create profit and loss statements

Ditch transaction reports and recreating reports in excel. Load your fees and charges automatically by day, month, quarter, year and more.

In-house warehouse management system

Most warehouse and inventory systems are overkill for small to medium businesses. Keep it simple and track your data and products by pulling data into G-Sheets.

How Gorilla ROI works

Gorilla ROI is a Google Sheets addon. Once enabled, it works just like any Google Sheet or Excel formula.

Gorilla ROI offers a large set of functions that will retrieve the data from your seller account. Automate your current spreadsheets and models. Or use our included templates.

No bloat. 100% flexibility.

Your current knowledge of Google Sheets will be enough for you to enjoy all the functionalities of Gorilla ROI.

gorilla roi amazon google sheets add-on install
Gorilla Agency 1

A look at one of the Gorilla ROI Functions

=GORILLA_ASINLIST( ) - Get list of ASIN's in your Amazon account


Return a list of active and inactive ASIN’s from your marketplace(s).


GORILLA_ASINLIST(SellerID, [marketplace], [filter_sku])



If no attributes are entered, it will list all your current active and inactive ASIN's from all marketplaces.


Lists all ASIN’s for the seller "A7302JHD38", from US marketplace only where the ASIN starts with "B43".

Who is Gorilla Agency for?

Businesses that manage multiple Amazon FBA accounts

FBA businesses that own 3 or more seller accounts

Amazon FBA brokers that sell FBA accounts and listings

Consultants hired to improve conversions and find areas of improvement

Good Fit Users

Agency, consultant or company managing 3 or more FBA accounts and needing detailed data per account.

You want to scale without extra work

Your clients want detailed data driven recommendations

You are trying to simplify workflow

You already run models and reports through Google Sheets

Bad Fit Users

Manage or own 1-2 seller accounts only (Use Gorilla ROI Single Sellers instead)

You manage small volume FBA accounts

You don't use Google Sheets often and don't have time to learn formulas

You are looking for accounting and product research tools

You want free or cheap

Load multiple seller accounts in Google Sheets without any code


Without needing to know any code, you can pull Amazon Seller data for any of your accounts using regular Google Sheet style formulas.

Anyone in your team can learn the simple functions to pull information and keep your operations running smoothly without having to:

  1. ask you for data
  2. logging in to each account and extracting data

You can keep it as broad or granular as you like.

Add extra parameters to the formula to get in-depth details for any seller like reviews, inventory numbers, sales, units sold, fees, and more.

Use a formula like


to get the last 3 reviews for SKU DJHF-2322-ASKJ from the seller account A8NHSOIUGK23H.

agency formula example

A look at another Gorilla ROI Function

=GORILLA_LOWESTOFFER( ) - Get the lowest offered listing price


Get the lowest offered listing price from any seller that is selling the SKU


GORILLA_LOWESTOFFER(sellerId, sku, [marketplace], [condition], [returnStyle], [priceType])



The simplest version. Returns the current lowest price being advertised on the listing for the SKU. The seller ID is used to identify which seller and SKU to look up. If no other attributes are added, it uses the default conditions.

=GORILLA_LOWESTOFFER("A00AF234TO", "SKU12345", "US", "New", "price", "LandedPrice")

This full formula looks up the lowest offered price on the listing for seller A00AF234TO and SKU "SKU12345" from the US market, in NEW condition. You can also look up other conditions like Used, Like New and other conditions supported by Amazon.

Extra security and permission control

gorilla agency security feature

Want other people in your organization to use the Google Sheets addon, but limit their access to certain seller accounts?

Rather than allowing every member in your team to pull data from all accounts, you can assign the seller accounts a user can import data from.

This is especially helpful if you want to allow clients or junior employees to access data.

A simple case study

Let's say you manage 4 accounts.

You have access to all accounts but you only want Jim Cortana from operations team to access accounts 2 and 4.

He should not be looking at data from account 1 and 3.

Easy to do with Gorilla Agency.

Select the accounts Jim or any other user should get access as you see in the screenshot below.

gorilla agency permissions

Why you should control access

Only users added to the Gorilla Agency account can access data

Centralize permissions to protect sensitive account data from the wrong people

Clients or partners have piece of mind knowing their data is safe

You can charge extra to clients for them to access their data via Google Sheets

Provide added value and upsells with subaccounts

Want to make your clients even happier and retain them longer?

Add value by creating sub user accounts for them. Provide basic spreadsheet dashboards that update automatically to help them with daily operations.

You could even charge a monthly fee for this added value as an upsell.

Gorilla Agency 2

Gorilla AGENCY vs Regular Addon

Gorilla Agency

Suited for large sellers

All functions included

3 unlimited accounts included in base plan

Supports unlimited number of accounts

Flat pricing. No overage charges.

Security and user controls

Express support

Regular Addon

Suited for small to medium sellers

All functions included

Max 2 sellers accounts included and charged based on orders/mo

Pricing based on orders/mo with overage charges

All users access the data

Slower email support

Just imagine how much...

Gorilla Agency 3

clients and teams will love you

Deliver rockstar reports, suggestions and insights before being asked.

Proactively manage accounts instead of responding to questions and requests.

See all your accounts with ease and cement your expertise and authority.

Gorilla Agency 4

you can scale with ease

You can take on more accounts without increasing your workload.

Your team can securely access the data and create reports for your review.

New seller accounts can be quickly integrated with minimal effort.

FREE pre-made templates included

Pre-made Google Sheets are included for free when you sign up.

amazon profit loss spreadsheet template


Calculate your Amazon profit and loss accurately by automatically pulling your transactions into this template. Categorized into income and expenses so you get the true P&L of your SKU and account.

amazon sales performance spreadsheet


See top sellers, BSR rank, how much sales has been generated per product and how many units have been sold over various time periods with ease. 

amazon finances breakdown spreadsheet template


Pull in your finances related to all sales, charges and fees associated with your account and products.

Contains over 50 preset periods to compare and analyze the performance of your business.

amazon inventory replenish template spreadsheet


Track and manage your inventory based on sales velocity. Get a clear, accurate and timely update on your stock to stay on top of your business and avoid stock out.

amazon google sheets spreadsheet template integration


Keep an eye on product stats like title, rank, review count, review rating and more.

Quickly identify if something was changed without your permission. 

gorilla ROI sheets training spreadsheet


A simple step by step tutorial to the basics of using Gorilla Sheets. Custom function examples and more.

Reduce your learning curve if you are learning spreadsheets. 

Multiple Account (AGENCY) Pricing

For businesses managing multiple seller accounts and marketplaces




50 accounts included

+ $10 ea


  • Unlimited Orders/mo
  • Unlimited ASINs
  • Unlimited Users

  • All features included
  • All marketplaces supported
  • Free templates included
  • Express support




20 accounts included

+ $10 ea


  • Unlimited Orders/mo
  • Unlimited ASINs
  • Unlimited Users

  • All features included
  • All marketplaces supported
  • Free templates included
  • Express support




10 accounts included

+ $20 ea


  • Unlimited Orders/mo
  • Unlimited ASINs
  • Unlimited Users

  • All features included
  • All marketplaces supported
  • Free templates included
  • Express support




3 accounts included

+ $25 ea


  • Unlimited Orders/mo
  • Unlimited ASINs
  • Unlimited Users

  • All features included
  • All marketplaces supported
  • Free templates included
  • Express support

AGENCY Boosters

PRO spreadsheet package
  • Calculators, templates, Chinese NNN agreement to help you optimize your operations.
  • One time payment.
  • Separate purchase without data plan possible.
1YR Total Support Package
  • Includes PRO spreadsheet package.
  • Includes set up service, 1 year support and warranty
  • Blazing fast support over email, chat or phone.
  • We fix any broken files, formulas.
  • We help with integrations with our templates.
  • Learn more about the package
Looker for cheaper, low volume pricing?
  • Single seller addon is best for up to 2 seller accounts
  • Best for low volume sellers
  • Low cost and pay only what you use

30 days no questions asked


If Gorilla Agency does not return an ROI, cancel anytime.

What have you got to lose?

Gorilla Agency 5

Don't take our word for it.

Check our Google review to read what other customers think.

What customers said changed for the better after implementing Gorilla ROI

"I am able to pull data from all my clients and use a template to generate documents weekly."

Wes Beckwith - Amazon Agency

"Now I get my sales data for top sellers nice and concise inside a single spreadsheet."

Dylan Young - FBA Seller

"The tool I developed inexpensively stopped working after 5 months so I was pulling reports manually, which takes longer and doesn’t always have all the complete data I need. Now I can pull product price, shipping price, ratings, and review count data from Amazon, for each of the 3600 ASINs I have."

Tyler Harris - Amazon, Ebay, Etsy Seller

"I have looked at many inventory apps, but they are costly and heavy to learn. I decided to build my own at zoho creator but I didn't want to learn their scripting language. Then I found you and I can pull FBA gorilla data into my appsheets business app directly from google sheets. - Amazon, Wholesale, Shopify Seller

"We found Gorilla ROI because we were looking for a way to automate our Amazon sales into a spreadsheet. We want to track our sales to see trends and also better track our profit."

Chase Crawford - FBA Seller

"Superb product. We use a lot of software to pull in sales/financial data from Amazon. They all lack the flexibility of Gorilla ROI. A great product that allows us to do custom reports on the fly."

John Bond - Amazon Seller

Frequently Asked Questions

What is Gorilla ROI addon?

Gorilla ROI addon is a Google Sheets Add-on that allows you to connect and import data directly from your Amazon Seller Central account into Google Sheets.

What is included in the Agency plan?

The base plan includes 3 unlimited accounts.

To add more accounts, it is a flat price per month.

All accounts are unlimited usage.

Basic spreadsheet templates are available for you to get up and running quickly. PRO spreadsheets are not included in the package unless you also purchase the installation package which includes the PRO Spreadsheet as a bonus.

What is the difference between Agency and Regular?

Check out the differences here

What is your refund policy?

Please refer to the refund policy.

The Gorilla ROI addon and Gorilla Agency are valid for a 30 day money back guarantee.

PRO Spreadsheets are non-refundable.

What's included?

All plans receive access to the full feature set of the Google Sheets Addon as well as Free Spreadsheet templates.

PRO Spreadsheets are sold separately.

Do you offer a trial?

A trial is not offered because you can test the add-on for free.

You may use the addon for free for up to 3 SKU’s.

All Gorilla ROI premium plans come with a 30 day money back guarantee.

Is my seller data safe?

Your seller data is very safe.

Please read how we keep your seller and product data safe and private.

Can I connect multiple MARKETPLACES?

Yes, you can connect an unlimited number of marketplaces.

Can I connect multiple SELLER accounts?

Yes, you can connect multiple accounts from your account by logging in at

Extra accounts are flat pricing. No overage charges. Unlimited orders, unlimited users.

If you are not on an unlimited or agency plan, the total number of orders across your seller accounts are used to calculate any overage charges.

Which payment is possible?

All major credit cards are accepted. We do not accept bitcoin or foreign currency. Prices in USD.

How do I install the addon?

Follow the AGENCY getting started guide.

How do I add users to my agency account?

You must sign up and be signed in to your account at

From your account, go to AGENCY USERS and add the google drive email of the user you wish to give access.

Select which seller account the user gets access to.

How do users use the addon?

The user must have the AGENCY addon installed to their Google Sheets.

Activate and add the unique Agency ID that can be found from your account at

All valid users can access the data with this unique Agency ID.

How do I access the sample spreadsheets?

You must sign up and be signed in to your account at

From your account, go to the basic spreadsheets and the click the button to copy them to your Google drive.

I signed up. Why is my data not showing?

After sign up, give it at least 24 hours for the data to populate.

Data is never provided instantly by Amazon and it takes some time to backfill - especially if you are a big seller.

Data like reviews and BSR are not provided by Amazon. We use our own algorithms to import the information which takes time once you have connected.

It is not instantaneous.

How come my numbers do not match what I see on Amazon Seller Central exactly?

There are many variables involved.

Amazon operates in different marketplaces, timezones and currencies. Our service is based on USA Pacfic time. Therefore there can be a slight difference due to different cut off times.

Amazon's API is not an accounting API. If you need accounting accuracy to the nearest cent, manually reconciling is the only way possible.

I am an EU seller and the formula gives errors

A formula in USA uses comma such as =GORILLA_SKUASIN("SKU12345", "sku2asin").

If you are in EU a comma may not be used on your system. You may have to use semicolon =GORILLA_SKUASIN("SKU12345"; "sku2asin").

Use the correct format that matches your local language settings.

How many SKU's can I use?

Unlimited SKU's for all accounts. The account pricing tier is only based on the number of monthly orders.

Does this work for FBM?

No. Fulfilled By Merchant (FBM) is not supported. Only FBA.

How many users can use the addon?

Unlimited for all accounts. We only charge based on total orders per month.

Security and user permission features are only offered with Gorilla Agency.

Where can I see the full list of functions you support?

Head over to our full list of functions along with examples.