Best products to sell on Amazon – Complete guide

What you’ll learn

  • 10 point checklist to find best products to sell on Amazon
  • Techniques outside of Amazon to find niches
  • Which tools to use for niche product research and analysis to know what to sell on Amazon

Are you still figuring out the best products to sell on Amazon to make good money? What product sells the most on Amazon?

Then you are in the right place. Most of the big brands on Amazon started small, and they have all been there. I know how beginners struggle to develop best-selling products to boost their bottom line. 

Whether you want to resell amazon items or have your own brand, you’ll know what sells the most on amazon after reading this article. Read this amazon seller ultimate guide on what products sells the most on Amazon.

Before you dive into the Amazon marketplace to sell anything, you must do your homework and understand your brand sales potential and market demand. You can spend time focusing on other selling platforms, but for now, we concentrate on Amazon.

There are over 398+ million products listed on the Amazon marketplace for shoppers worldwide to purchase, and you have a wide range of options to choose from. 

Not only do beginners suffer from this confusion, but sometimes, even experienced Amazon sellers have a hard time deciding on the type of products to sell on Amazon to make money.

Understand that your chosen product market niche or category can make or ruin your chances of becoming a bestseller.

Open up your Amazon account and let’s get started.

best products to sell on amazon

Short Version of What to Sell on Amazon

1. Look for items that sell quickly.

Start by researching the best-selling items on Amazon. These are items that are in demand and have a high turnover rate. Consider items that have a low cost and high profit margin.

2. Consider items with a wide appeal.

Look for items that have a wide appeal, such as books, electronics, and home goods. These are items that people are interested in buying, so they’re likely to be profitable.

3. Pick items with low competition.

When choosing items to sell on Amazon, it’s important to consider the competition. If there are already a lot of other sellers offering the same items, it will be difficult to compete and make a profit.

4. Avoid counterfeits and restricted items.

Be sure to avoid selling counterfeit or restricted items. Amazon has strict policies about these items and you could face penalties if you are caught selling them.

5. Research the demand for items.

Before you commit to selling a particular item, take some time to research the demand for it. Consider how often it is sold and how quickly the items are moving.

6. Consider niche items.

If you’re looking to stand out from the competition, consider selling niche items. These items may have a smaller audience, but they can also be more profitable.

7. Look for items with high reviews.

When selling items on Amazon, look for items with high reviews. Customers are more likely to buy items that have been positively reviewed by other customers.

8. Research the Amazon fees.

Be sure to do your research on Amazon’s fees before you commit to selling items. Amazon charges a variety of fees, including referral fees, storage fees, and more.

Now here’s the detailed version of what to sell on Amazon and how to choose the best products.

🗣️ Pro Tip: sell low competition products with good market demand instead of a crowded market dominated by sellers with deep pockets who can out spend you.

What is the strategy to find a great product?

The best way to become a successful seller on the Amazon Marketplace is to keep a simple rule:

That’s it, but very hard to do with so many sellers competing for the same things. And with so many Amazon seller software on the market, it makes it near impossible to be the first to discover such products.

Because Amazon lists millions of products across different categories to see through, it might be challenging to find the best products quickly.

So, what criteria or strategy should you follow to arrive at the best-selling products? With the guidelines I outlined here, you will promptly identify profitable products and find what you want. If you understand the concept of product research or know how to use relevant tools to research products, you will have a swell time on Amazon. 

Easy 10 point checklist of what to sell on Amazon

This is a short list to help you get started. It is not designed to be too deep or intensive, but to help guide you towards what to think about.

Do the following things before you choose a product to sell on Amazon:

#1. Check the best sellers of each product category

Go the extra mile to find trending products and what consumers are wanting.

what to sell best sellers amazon category Gorilla ROI

#2. Pick items with high demand and low competition

Note that a high-demand product does not necessarily need to sell millions of dollars in a day; it should record at least ten sales per day.

You can use keepa chrome extension for free to track trends to see which ones are selling well.

track sales rank bsr best selling products Gorilla ROI

#3. Do not be too seasonal or trendy when choosing products

Selling consistently throughout the year is ideal. One way to achieve sustainable growth in the Amazon marketplace is to sell in-demand products 24/7/365.

seasonal products selling amazon Gorilla ROI

#4. Do not pick heavily-saturated markets

It’s also a good idea to consider international markets if you are trying to enter USA and it is saturated.

less competitive products to sell amazon Gorilla ROI

#5. Go for a niche that has consistent demand

Remember that buyers look for specific niches instead of browsing through the Amazon marketplace. For example, instead of “Cookbooks,” using “Cookbooks for pressure cooking pot” is more explicit. You can even use a product research tool to research best-selling items in a niche, low competition products, and product monthly sales volumes.

find longtail niche products to sell Gorilla ROI

#6. Leverage product reviews

Amazon product reviews show how long a listing or product has been up on Amazon, and they also show how often a product has been purchased. Fewer reviews within the 4-5 star range may indicate that a product is a best seller with low competition.

unique products to sell Gorilla ROI

#7. Start with products that don’t require huge investments when starting out

On Amazon, the selling price of a product is a huge game-changer.

Cheaper products will be easier to make, order, and help you get started.

small cheap electronics to sell on amazon Gorilla ROI

#8. Always check product quality and avoid complicated and stupid products

stupid products avoid to sell Gorilla ROI

Request product samples from your suppliers. Test it out directly. Never do anything that will injure shoppers.

If you intend to sell through Amazon FBA, this information is critical to you. 

#9. Easy-to-ship products

If a product is small, the shipping fees and fulfillment costs will be low and increase your profit margins.

small light shipping lower cost products to sell Gorilla ROI

Obviously, there will be a lot of competition in the most sought-after categories. Find pockets of niches that aren’t saturated.

#10. There is potential with fragile or perishable goods

This is a judgment call of whether you have the skills and experience. But these categories are not as saturated as regular consumer goods.

There is potential if you are up for the challenge, and have the money and experience. Don’t forget to apply the other points above as well though. Find a unique angle.

food chips sell on amazon Gorilla ROI

Best products and categories to sell on Amazon

Becoming a best seller on Amazon means selling products that quickly empty your inventory. To make sales happen, whether you are handling everything on your own or relying on Fulfillment by Amazon, you need to be very careful when choosing your products and niches. As of today, some of the best categories on Amazon are:

  • Apparel & Accessories
  • Hair Care
  • Cosmetics
  • Skin Care
  • Nutrition
  • Home and Garden
  • Electronics
  • Health
  • Pet
  • Supplements
  • Home Decor
  • Kids & Toys

Create a checklist of your requirements. A list of your must-haves. This way, you can narrow down your category and focus on finding a niche within a niche.

  • Wholesale or private labels?
  • Big market size or small market size?
  • Small (<18 inches) or large?
  • Light or heavy?
  • Unisex or gender-based?
  • Consumable or durable?
  • Low price or high price?
  • Single item or sets?
  • Accessories for big brands or your own products?

🗣️ Pro Tip: Having a disciplined process may be slow, but it will be rewarding in the long run.

There are so many ways to pick and choose that you need to first define and narrow down your list.

I love to go fishing and using your hobby is a great place to start. In the Texan lakes where I’m at, I need things like a fishing hat, an inflatable boat or a kayak, a good pair of polarized fishing sunglasses, tackle, and so on. There are so many ideas and places you can start to narrow down your niche and product selection.

Finding products to sell on Amazon

Now that you have a list of the best categories to target, the next hurdle to cross is to find what to sell on Amazon.

1. Use an Amazon keyword research tool

As a beginner who is just starting on the Amazon marketplace, the first step to take when searching for the best product to sell is to use an Amazon keyword research tool that is data-driven.

An Amazon keyword research tool can help you validate product demand, monthly sales and search volume, top sellers, and product search volume. It can also help you see the number of buyers looking for specific products and whether or not the product is worth investing in.

For our recommendation, use ZonGuru rather than Junglescout or Helium 10. We have been able to work out a discount with ZonGuru that you can take advantage of.

Special discount from ZonGuru

Of all the other tools out there, Zonguru is the only one I’m happy to partner with and support. Yes, they are somewhat of a competitor to us, but it’s also because their tool is good and you’ll find it useful.

2. Find low competition keywords triggering product ads on Google

Using low competition keywords that trigger product ads on Google will help to drive organic traffic to your listing/product. However, before using the keywords, endeavor to figure out what the keywords are.

Follow these steps to find low competition keywords that trigger product ads on Google:

  • Launch the Ahrefs keyword explorer and enter 5-10 product niche ideas into the explorer. 
  • Tick all keywords ideas and filter results to only shopping results and low keyword difficulty.
  • Click each keyword SERP.
  • Look for low domain authority (DR) sites. 

After these steps, if you see several low domain authority sites on page one of Google, it’s a sign that your target niche is less competitive. 

3. Research what’s selling on eBay

One of the best ways to pinpoint fast-selling products is to research what’s selling on the eBay marketplace.

A perfect way to do this is by using a tool known as WatchCount. This tool will help you fetch hot selling and popular products on eBay. WatchCount presents its reports in an easy-to-understand format and includes unique search capabilities and product rankings. WatchCount will help you narrow down the list of what to sell on Amazon and also help you make informed decisions on product categories.

4. Use Amazon reviews to find product market gaps

Before deciding on products to sell on Amazon, you must get a feel of what online shoppers want. You may have the budget and time to run campaigns to get customer feedback on what customers like and don’t like.

The perfect way to get customer feedback on products, what they like and don’t like about a product is to mine Amazon customer reviews. Customer reviews are an efficient way to help you decide what to sell on Amazon.

If you want to sell specific products, leverage Amazon customer reviews and keep the following in mind:

  • Use a particular product to look for unsatisfied customers.
  • Search for products people rave about.
  • Modify your prospective product using customers’ complaints. 

With Amazon customer reviews, you will get a firsthand feel of what online shoppers like or don’t like about specific products. Use that information to influence or modify your choice of products to sell. 

5. Search Alibaba for private label products

Most times the best products to sell on Amazon is via selling private label products.

Then research the types of private label products big brands on Amazon are selling. Private label products are manufactured by one company and sold by another after rebranding. There are relevant tools to research the Amazon marketplace to find best-selling white label products. 

Once you get hold of these products, you can then search for the products on Alibaba. Alibaba is the world’s leading eCommerce business based in China. Searching the Alibaba market is the surest way to get private label products to sell on Amazon. You will find a wide range of product categories when you visit Alibaba; your product research will help you narrow down the list of products to target. 

6. Check Amazon best selling categories

One of the best ways to develop the best product ideas is to check Amazon’s best-selling categories and monitoring the best seller rank to see how a product performs over time.

Checking Amazon best selling categories to see the products that other sellers are selling to make it big is a no-brainer. From electronics and games to toys, you will see the top hot sellers on Amazon when you visit the Best Sellers section. 

As you select the best products to start selling on Amazon, knowing the best-selling categories will help you pinpoint what products to include in your inventory. Combine this tip with the one I shared in #2 (Ahrefs), and you will be a step closer to becoming a top seller. 

7. Find low difficulty niches

Choosing a product with low competition will place you a step ahead of other sellers. You can use a tool like ZonGuru to find low difficulty niches. Input the keywords associated with your product of interest; the tool will help you determine whether or not the product is a low difficulty niche. Zon Guru will make your research work easy.

Special discount from ZonGuru

Of all the other tools out there, Zonguru is the only one I’m happy to partner with and support. Yes, they are somewhat of a competitor to us, but it’s also because their tool is good and you’ll find it useful.

In your search for the best niche market, you need to consider so many factors, including sufficient demand, physical product opportunities, low competition, and additional monetization opportunities. If you can find a product that ticks the box in these areas, then be rest assured that the product falls within a low difficulty niche category. 

8. Find out where the big sellers are pushing traffic to

The best way to focus your efforts on products that are likely to sell is to find out where big Amazon brands are pushing traffic. The steps below will guide you to achieve this:

  • Find the big players in your niche and pop their domain into Ahrefs’ site explorer.
  • Check their outgoing links 
  • Sort by linked domains; this will enable you to see the number of links they are sending to Amazon.
  • Research the links and study the anchor text to see the product they link to. 

9. Research trending topics on Google Trends

When selling on Amazon, one way to narrow down your options for products that will fly out the door is to engage in Google trend research. Google trend research will help you highlight popular products that you can include in your inventory to increase sales. 

Regardless of the niche market you are targeting, looking at the latest Google trends will bring you closer to the top sellers in different product categories. Give Google Trends a chance, a reliable research tool that you can use to zone in on profitable products to sell on Amazon. 

10. Power browse Amazon listings with a Chrome extension

The last but not the least strategy to deploy when looking to choose hot selling items is to use a Google Chrome extension to power browse Amazon listings.

There are several Google Chrome extensions available to Amazon sellers. Sellers can use this approach to research different products and determine how well the products are likely to sell. Among others, some of the popular Chrome extensions include:

  • Zon Guru
  • Helium 10
  • SellerApp
  • Jungle Scout
  • AMZScout Pro

With any of these Chrome extensions, you can quickly explore Amazon listings to determine what products to sell and make the highest profit. These extensions let you compare product prices, consider keyword insights, dive into revenue projections, and mull over sales estimates.

🗣️ Pro Tip: Look for other unique ways you can use tools to your competitive advantage that will also make your work efficient.

Take advantage of Amazon’s Best Sellers Rank (BSR)

Knowing how to zone in on the best products to sell on Amazon is one thing. It is another thing to decide what to sell on Amazon to make good money. If you are still considering the options before you and need extra help, you can use Amazon’s Best Sellers Rank (BSR) to search for categories with not less than three results. 

The BSR reflects both historical and recent sales of a product, and a high BSR shows that the product is in high demand.

Install Keepa extension and when you visit an Amazon listing, you will see charts like the following.

researching products using best sellers rank history Gorilla ROI

You can use historical figures to see whether this really is the best product to sell on Amazon for your situation.

Pricing info, sales rank, reviews growth are all signs to look for when deciding on what to sell on Amazon.

How do beginners sell on Amazon?

Once you have identified the products to sell on Amazon, the next step is to create an account to get started. Creating an Amazon seller account on Amazon is simple. All you need to do is to follow these steps:

  • Visit Amazon Services Page via
  • Select “Sell on Amazon” at the bottom of the page, under the solution section.
  • Decide whether you want to sell as a professional or as an individual. 
  • Then complete the information sheet to start selling. 

Remember, the difficult part is not creating a seller account but choosing the products that will likely sell. And that is why as a new seller, you have access to a wide range of seller tools to help you every step of the way. 

What does it cost to sell on Amazon?

We have a full breakdown and discussion on what it costs to sell on Amazon.

There are two selling plans on Amazon: Individual and Professional. The individual plan will cost you $0.99 per item sold and other fees, which vary by category. The Professional plan costs $40 per month and per-item selling fees, which we’ve outlined in full detail about all the Amazon seller fees.

The Individual plan is perfect for sellers who want to sell less than 40 products.

For a detailed list of all the Amazon seller fees such as costs, subscriptions, and other charges that Amazon makes you pay, refer to our guide. The full guide details every transaction that Amazon will ding you for and only when you see the details, will you understand that selling on Amazon can be costly.

Are you closer to figuring out what products to sell on Amazon?

The product you sell on Amazon can either make or break the deal.

Keep in the back of your mind that Amazon is a big eCommerce platform with many exciting opportunities for sellers to thrive without stressing too much. 

  • Research the marketplace
  • compare prices
  • do keyword analysis
  • and promote your listing through external sources

Offer exceptional customer experience to buyers, which will attract them to come back and patronize you.

Are there other ways sellers can find best-selling products that I didn’t mention in the article?

Let me know in the comment section. 

Frequently Asked Questions

Is it profitable to sell on Amazon?

It is essential to know whether or not the Amazon marketplace is profitable. In a word, YES! Amazon is very profitable and is becoming very popular by the day, especially with third-party sellers. 

What are the top things selling on Amazon?

If you wonder what to sell on Amazon, there are lots of products selling like hotcakes. All you need is to do your homework very well. Some of them include Gift Cards, Electronics, Cameras and Photography, Video Games, and Books. As a new seller, you may also try selling clothing, shoes, jewelry, beauty and personal care products, and home and kitchen equipment. 

Is Amazon selling still profitable?

The direct and short answer to this question is “YES.” In 2023, Amazon FBA is still very profitable, even though millions of new sellers are trooping into the market daily. 

What is the most profitable thing to sell?

There are many popular products you can sell on Amazon and make good money. Some of these products include but are not limited to beauty products and cosmetics, Jewelry, TV and smartphone accessories, and Designer sunglasses. Others are children’s toys and games, shoes, video games, and pet supplies. If you can commit up to 30 hours in a week to sell these products, you will surely make good money via the Amazon marketplace.

Can Amazon FBA make you rich?

Of course, that’s if you work hard enough. If you are lazing about, you don’t expect to become rich selling products on Amazon. More than 6% of sellers on Amazon make around $250,000 in a month. And these people spend around 30 hours a week. So, you can see that you can become rich through Amazon FBA. 

How much does the average person make on Amazon FBA?

If you have experience selling on Amazon, the sky is the limit. See our Amazon seller blog and Amazon income reports.
In terms of profit, many Amazon sellers aim for a 10-20% net profit.


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