Best Tools for Amazon Sellers

best tools for amazon sellers

In order to be successful on Amazon, you have to use software and tools as an Amazon seller. There’s no way around it.

A mechanic has lots of tools in his belt, so does a carpenter. The tools are slightly different, but you don’t see a car mechanic try to fix an engine with paper clips and rubber bands.

Yet that’s what so many small sellers and businesses try to do. They think they are saving money by not spending it on tools.

Actually, you are wasting more money because of the time and energy being wasted doing simple tasks. Putting a lot of effort for little reward. Tools allow you to put in little effort and yield big rewards.

To become successful in your Amazon journey as a seller having the basic knowledge, adequate budget, and lots of research are just some of the things that you should equip yourself with.

But as you grow as an Amazon seller that’s not all you need to have. You will be needing at one point the best FBA tools to increase your efficiency and become more productive.

There’s a lot of competition and to survive and thrive, you need to keep up otherwise you’ll end up quitting before you have a chance to succeed.

For this reason, you need to acquire powerful tools that can help handle your Amazon business extensively from sun up to sundown.

There are hundreds of tools that are out there that make it difficult to decide which one to choose and can actually deliver 100% accurate data for you.

Where do you begin?

If you want to know what are the best tools for amazon sellers that can deliver error-free data and value for your money, then you’ve come to the right place.

We run down some of the best Amazon selling tools and share the pros and cons, and pricing to give you an idea and decide what best suits your business.

Disclaimer: We do not use all of these tools as we have our own custom-built versions for our 7 figure Amazon business.

Inventory Management and Listing

Whether you are still starting or have a sizeable business in Amazon, an inventory management system is the first tool that you need for your business. Operating without this tool will cripple your business from growing. Don’t be cheap here. It’s the lifeblood of your business.

1. Gorilla ROI

This is our very own data analytics too. An Amazon data connector to sync data into Google Sheets. You can use our custom spreadsheet formulas to centralize your scattered Amazon data into a spreadsheet.

As Google Sheets becomes more and more powerful, we use sheets extensively from monitoring inventory, forecasting inventory, calculating sales, looking up pricing history, ranking, and more.

Our company relies heavily on our custom spreadsheets and it was becoming too much work to update manually. Hence why we automated the process. Now our complex spreadsheets are updated automatically without manual errors and stale data.

Here are some of its features:


  • Immediate data at your fingertips.
  • Able to scale your business easier.
  • Big on security and accuracy when it comes to your data.
  • All data are uploaded automatically which saves time on reviewing for accuracy.
  • Easy for your team to create “wow” reports that are actionable and provides deep insights you won’t get from seller central.
  • You can proactively foresee and make accurate data-driven decisions.
  • Easier to share data points with internal and external people.
  • You’ll have more time to focus on other growth opportunities.


  • Not for beginners because it can get confusing especially if you’re not a techy guy or new to google sheets.
  • This is not for people who don’t like spreadsheets or have little exposure to them as they may find the concept and execution difficult.
  • It is dependent on Goggle sheets so if you don’t have an account with Goggle you can’t use it.
  • Spreadsheets only. No web interface.
  • It can be too much data for newbies. Having too much information at your fingertips can be overwhelming if you don’t know what you want.


  • It offers plans for a single Amazon seller and for multiple Amazon account sellers. Each plan has 4 payment options with different features.
  • It has a free account for a single Amazon seller that gives template and install instructions.
  • It also offers 30 days of money-back guarantee and hassle-free refunds.


See our pricing plan which is based on the number of orders per month.

It also offers 30 days of money-back guarantee and hassle-free refunds.

2. Inventory Lab

Inventory Lab has been around for a long time. It is primarily an Amazon inventory management and product scanning software. It hasn’t changed much which is both good and bad as it’s reliable but also shows its age.

Here are some of its features:

  • Includes Scoutify Sourcing apps that will enable you to know if the item is a great buy for your resale business.
  • Scan a barcode and it will show the competitor’s cost, sales rank, the expected benefit, the quantities you still have, and more. You can get sourcing applications and posting administration as one with Inventory Lab.
  • Great accounting capabilities. Expenses and profits are calculated once your sale rolls in.
  • It makes reports on profits, losses, and taxes.
  • Manage your inventory and view total in-stock value, sales value, and accounting details.
  • List products, print labels, build FBA shipments, track costs and visualize your net profit.


  • Cheap software.
  • Good listing, research, and accounting web applications.
  • Easy to use interface.
  • Capacity to print labels.
  • Capacity to make live batches that go through Amazon shipment plan.
  • Comes with a live-only scanning application.


  • Meant for small sellers or arbitrage sellers.
  • Doesn’t scale.
  • Accounting reports may tend to be confusing.
  • Reports on accounting information are not organized accurately.
  • Unresponsive to requests.
  • No genuine network.
  • Founders don’t talk to clients any longer.


  • There is only one plan for $49/mo. The annual plan is equivalent to $40/mo.
  • It offers 30 days free trial.

3. AccelerList 

It’s a one-stop shop for Amazon sellers to make it easier to get the job done.

It provides bulk product listing, repricing, and accounting all in one application.

Here are some of its features:

  • It has listing presets where you can set some listing presets like SKU prefix, buy cost, list price quantity, and even conditions once you have made your batch.
  • Its precision mode lets you have control over each item condition, listing price, and other condition note.
  • Its speed mode for batch listing and bulk listing lets you set a default condition, list price, and condition note with options on quantity, supplier buy cost, and SKU prefix.
  • It has great accounting features and reports that will show graphs regarding sales data and long-term storage info based on your current inventory.


  • More flexible workflows
  • Better implementation of Box Content Information.
  • You can lists hundred of items without slowing down.
  • Desire to make improvements.
  • Price is cheaper.


  • Weak tech support.


  • It has 4 plans to choose from with specific features.

Repricing tools

This is one of the most effective Amazon seller tools because it doesn’t only make your business be efficient but also increases your sales and profits wherever possible on a complete auto-pilot.

1. Aura Amazon Repricer

An Aura Repricer is an automation tool that manages users’ SKUs and helps grow your business.

It is a great tool for updating the pricing list and automatically acquire Amazon’s buy box.

You just need to provide data to the platform according to your business requirements and Aura will automatically make changes in pricing depending on the strategy you selected.

Here are some of its features:

  • Increase sales and profits using effective repricing strategies to beat competitors.
  • Powered by artificial intelligence which means the more you use it the more it becomes effective against the competitors.
  • Start repricing in 10 minutes which means that it is not difficult to set up and increase your sales within 10 minutes.


  • It helps you save time.
  • Increase work efficiency.
  • Decrease chance of errors.
  • Easy to use.
  • It is affordable.
  • It helps to increase sales.
  • Higher chance of a buy box
  • It is efficient and 100% safe according to certified users.
  • Easy to put in data.
  • You can know how your competitors set their prices.


  • Lower profit margin.
  • Pricey.


  • It has a monthly plan and an annual plan that offers a free trial for 14 days.

2. Bqool

It offers automation on your repricing and allows you to customize your strategies.

You can even select your competitors and make a plan based on their metrics such as status and condition, feedback ratings, and fulfillment methods.

Here are some of its features:

  • Accelerated repricing
  • Embedded price and profit calculator
  • Compete against buy box price
  • Insightful listing data
  • Customizable repricing settings
  • Dashboard and reports


  • Repricing tool that is simple to use
  • Minimized selling time
  • Reduced expenses
  • Increase sales.


  • It does not support devices like IOS, Android, and desktop
  • Not applicable for enterprises.


Pricing is available in 5 plans with features and a 14-day free trial.

3. Seller Snap

This software is a new repricing tool in the market. It aims to assist large Amazon sellers that want to automate their pricing which includes custom strategies.

Here are some of its features:

  • AI Amazon Repricer that thinks like a human seller.
  • Advanced repricing tool.
  • Establishes the desired repricing behavior to achieve selling speed target when sales are low.
  • Enables you to track competitors.
  • Identifies desired behavior in case Amazon suppressed Buy Box.
  • Follow a related ASINs.
  • Adjust pricing behavior when Amazon competes for the Buy Box.
  • Change pricing during specific hours or days.
  • It has business intelligence and an Amazon seller analytics tool.


  • Powered by AI.
  • Customizable repricing strategies.
  • Price based on related ASINs.
  • It shares info on sales, profit, Buy Box, and more on each listing.
  • Store level aggregations and trends.
  • It has filters to focus on groups of products.
  • 24/7 customer support.
  • Unlimited users.


  • Pricey to start
  • Not enough results of how effective it is
  • AI can be a hit or miss


  • Offers 15- day free trial with no credit card required.
  • It has 4 plans to choose from with features for each plan.
  • Offer starts at $250/month.

4. RepricerExpress

It is an extremely powerful repricing tool for amazon sellers and eBay sellers. It has been around for a while now and they focus on automation. They use flexible analytics and repricing strategies to achieve the maximization of profits for their users.

Here are some of their features:

  • Provides different views on your pricing analytics.
  • Drill-down views allow you to filter specific listings and make edits in bulk if needed.
  • Customized repricing tools that give you options to use their standard templates or create your own to achieve your repricing goals on amazon.
  • Repricing Express pricing offers two paying options for their products.


  • Easy set-up
  • Reasonable pricing
  • Customizability


  • Waiting for reports can sometimes slow and it’s limited to 3 at a time.
  • Weak customer service.


  • Offers 4 plans with features for each plan.
  • Has 14-day free trial with no credit cards required.
  • Offers add-ons like Google retail and Amazon business to boost performance with a corresponding price.

Sourcing Inventory

Sourcing your inventory is also your main concern when you are a seller for Amazon.

It is an important tool to have. because sourcing profitable Amazon inventory can be difficult with ever-growing numbers of new competitors

1. Zonguru

Special discount from ZonGuru

Of all the other tools out there, Zonguru is the only one I’m happy to partner with and support. Yes, they are somewhat of a competitor to us, but it’s also because their tool is good and you’ll find it useful.

It’s a relatively new player in the vast Amazon selling tool space. It offers all-in-one suite toll for FBA entrepreneurs that covers product research, eBay listing, email automation, and accurate estimation and data. It also helps Amazon sellers find /validate new products, locate manufacturers, optimize listings and monitor their business growth.

Here are some of its features:

  • Product research helps you find the right product to sell
  • Listings optimization helps you craft a listing that generates clicks and conversions.
  • Business metrics give you the big picture of how healthy your business is doing and areas where it needs to improve on.
  • Monitoring and alerts help you stay alert on critical changes in your product.
  • Customer engagement makes sure that you stay connected to your customer so they stay happy.


  • Its chrome extension display has a lot of the same data you see in Niche Finder.
  • It automatically filters canceled orders and those subjected for refunds when sending out bulk review requests.
  • The tools are dedicated for customer loyalty.
  • The business dashboard gives you an overview of the performance of your products for a period of time.
  • Email automaton helps you easily follow up with customers.


  • Confusing pricing plans because fo different “researcher” and “seller” plans as well as addons and upgrades.



  • Researcher $39
  • Seller $49


  • Researcher $24/month billed annually.
  • Seller $38/month billed annually.

Special discount from ZonGuru

Of all the other tools out there, Zonguru is the only one I’m happy to partner with and support. Yes, they are somewhat of a competitor to us, but it’s also because their tool is good and you’ll find it useful.

2. JungleScout

It’s one of the most popular analytic software in the Amazon FBA sellers.

Depending on your needs, you can benefit from a number of its features such as monthly revenue and sales information, rating and review tracking, category and seller ranking.

We’ve used Junglescout and it’s best suited for beginner sellers. To us, there is a big lack of features, flexibility.

Here are some of its features:

  • Niche Hunter lets you identify niche ideas, products, and keywords.
  • The product tracker lets you see the product’s entire sales history.
  • Product Database that contains 70 million products from the Amazon catalog.
  • Keyword Scout is Amazon keyword research.
  • Ease of ranking and keyword difficulty.
  • Relevancy score indicates how relevant a term is to your original search.


  • Saves hours per day of work.
  • Identifies the best product to sell on your business.
  • Shows you exactly what terms to use to optimize your listings.
  • Shows you the number of sales history so you can make informed decisions.
  • Helps you estimate your PPC budget.
  • Explore every niche instantly to find potential products to sell.


  • Slow
  • Best for beginner sellers
  • Confusing pricing
  • Opportunity score issues
  • No free trial.


  • Offers 3 plans with features with the basic plan starts at $39/month.
  • No free trial but have 7 days money-back guarantee.

3. Viral Launch

It’s a comprehensive tool for amazon sellers whether you are just starting or an Amazon large seller. You can benefit from their monthly plans that allow you to have access to 24/7 expert support, robust data and automation, and seamless integration for your Amazon store.

The software itself is a tool suite that combines multiple functions into one holistically streamlined system.

Here are some of its features:

  • Keyword manager that keeps product ranking in Amazon search.
  • Kinetic PPC to your PPC campaigns and boosting.
  • Listing builder to generate SEO from Amazon’s algorithm.
  • Split testing tool that runs tests of various product descriptions, price points, titles, and image variations.
  • Listing analyzer for generating actionable insights.
  • Keyword research tool.
  • Competitor intelligence tool to spy on your Amazon FBA competitors.
  • Product discovery tool for analyzing product ideas.


  • The keyword research tool provides comprehensive keyword insights.
  • It’s a full-stack system that combines multiple helpful tools in one platform.
  • Offers light and easy-to-use chrome extensions for product research.
  • The overall system is well-designed and intuitive.
  • Offers a robust set of tools for product launch.
  • Customer support is responsive and accessible 24/7.
  • Solid AI system that collects and analyzes data for you.


  • The learning curve can be steep for beginners.
  • Lacks tools to support the subsequent selling process.
  • The amount generated can be overwhelming for beginners.
  • Pricing is a bit steep for a typical Amazon merchant.


  • It has 4 plans with features.
  • Their basic plan starts at $59/month


Amazon selling tools lists includes taxes. Yes, Amazon sellers are not exempted from the dreaded taxes. They are part of your Amazon business that’s why it’s important to have software that will help you with the right calculation of your taxes and gives you peace of mind as you go about more on the growth of your business. . Don’t worry we listed some tools to back you up on this.

1. Taxjar

It lets you automate the calculations and filing of state sales tax for each state you’re liable to.

It automates the sales tax life cycle.

Here are some of its features:

  • Integrates seamlessly with e-commerce and ERP platforms.
  • Calculate accurate taxes in real-time.
  • Track economic nexus across states.
  • Automate filling and remittance.
  • Access to comprehensive sales tax reports.
  • World-class support team.


  • Estimate taxes via zip code.
  • Estimates taxes via full address.
  • Generate reports of taxes owed to states.
  • Files tax returns to states that have nexus in.
  • Show taxes handled by the marketplace facilitators.
  • Straightforward API
  • Alerts in advance of potential nexus states.
  • Makes it easy to implement a new brand or subsidiary.
  • Automatically files, and calculates sales tax returns.
  • Easily download the information to an Excel file.
  • Works seamlessly with Amazon and Etsy.
  • Users can edit and manage individual states.


  • Stripe integration needs improvement.
  • Support is lacking and needs to be accessible.
  • Should be more intuitive on report features like drill-downs.
  • Manual sales tax returns can’t be uploaded.
  • Difficult to search through previous years of sales tax.
  • The setting of auto-filling is confusing and needs to be streamlined.


  • It has 3 plans with starter and professional features.
  • Offers 30- day free trial with no credit card required.
  • The basic plan starts at $19/ month.

2. Sovos Taxify

It is an effortless sales tax platform that provides sales tax compliance and automation for every state and local jurisdiction on a self-service software platform that is available for any sized business.

It’s able to automate the calculation and filing of states sales tax in at least 50 states.

Here are some of its features:

  • Understanding sales tax nexus
  • Automated tax rules and rates to over 14,000 tax jurisdictions.
  • Integration with e-commerce, POS, ERP, accounting solutions and applications, and marketplaces.
  • Self-service web portal.
  • Transparent reporting and audit trail.
  • Streamlined sales tax project.
  • Guides of Amazon sellers.
  • Real-time sales tax rates
  • Print-ready tax forms


  • Seamlessly calculate total sales tax on an e-commerce store.
  • Excellent customer service.
  • Good integration options.


  • Price a bit expensive for beginners.
  • It may be difficult for beginners to use the software.
  • Confusing interface.


  • It has 4 plans with corresponding features.
  • The starter plan starts at $47/month.
  • It does have a 14-day free trial.

3. Taxomate

It provides a complete application of accounting tools for both automatic and customized management of your Amazon’s business financials.

The software is compatible with Quickbooks and Xero accounting and it automatically synced all of your transactions from your Amazon seller accounts to either of the two software.

Here are some of its features:

  • Collect and process data from the Amazon marketplace automatically.
  • Effortless integration of data for easy reconciliation.
  • Integrate with other software.
  • Support for all major markets
  • Sales tax reports
  • Importing data from Quickbooks to Turbotax automatically when dealing with income tax and IRS.
  • Automatically calculate COGS
  • Multiple import options.


  • Quick to set up
  • Multi-currency support
  • Easy to use
  • Automated
  • Very affordable
  • Unlimited historical settlements


  • Doesn’t work on Quickbooks desktop
  • Does not work for self-employed.
  • Pricing is based on the number of orders.
  • Mapping is confusing at times and may require getting used to.
  • Does not have any other integrations besides Amazon.
  • Only web-based and cannot be installed on Androids or IOS.


  • Pricing is based on the number of orders per month on your Amazon, eBay, and Shopify accounts.
  • For the Amazon account, it has 3 plans with specific features start with 500 orders and with a free trial for 2 months.
  • For Shopify account, it has 3 plans with specific features that start with 200 orders and a free trial for 2 months.
  • For eBay account, the pricing scheme is the same as Shopify.

Quick Mentions

For online bookkeeping services check out my friend at Etail Express.

Why bother with bookkeeping when you can spend the same time focusing on what you do best? Selling on Amazon.

Final Thoughts

Finding the best tools for Amazon sellers can be difficult and exhausting especially when you have so many options in the market.

However, the effort you put in to invest in completing the best FBA tools that complement your business will surely pay off for the long term.

It would also be good if you can have software that has the advantage of doing more than one job then your business will operate seamlessly and efficiently.


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