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GORILLA_SBHIGHACOSCAMPAIGN() – Get Advertising Brand campaign with high acos

Sample Usage

🚨 Use ranges (e.g.A2:A1000) in your formula wherever possible for quicker results and to prevent Google from blocking your account for 24 hrs due to overloading their resources. 
=GORILLA_SBHIGHACOSCAMPAIGN("TOY STORE", "2023", "US")
=GORILLA_SBHIGHACOSCAMPAIGN("TOY STORE","Last Month","US","SPEND")
=GORILLA_SBHIGHACOSCAMPAIGN("TOY STORE","Last Month","US","SPEND","DUMP")

Syntax Description

HIGHACOSCAMPAIGN S Gorilla ROI

Description:

Get Advertising Brand campaign with high acos

⚠️ Important Note:

Data from all advertising related functions are based on your advertising attributed sales. Not regular organic sales.

When you see datapoints such as sales7d or conversions7d, it means the SP SALES or the SP CONVERSIONS. Not the total sales over the last 7 days. Only the converted SP or PPC SALES. This is the same for spend, units sold, and performance numbers. It is all based on the PPC spend, PPC units sold, PPC performance.

  • Regular advertising functions (non HIST functions) aggregate the values of the period you enter. E.g. SPPRODSALES() will display the combined data over the period you enter such as “last month”.
  • HIST functions such as SPSALESPRODHIST() displays the daily value.
  • All values are PPC attributed data.

Syntax:

=GORILLA_SBHIGHACOSCAMPAIGN(sellerId, [period], [marketplace], [datapoint], [output], [start_date], [end_date], [header])

Seller ID – REQUIRED
Enter the seller ID or nickname you entered in your Gorilla account.

PERIOD – OPTIONAL
Predefined period to get ads data or use ‘custom’ to specify a start and end date. Default will be last 30 days.

MARKETPLACE – OPTIONAL
Marketplace country filter. Country codes are US, CA, MX, BR, UK, DE, ES, IT, FR, NL, PL, TR, IN, SE, AE, AU, SG, JP, EG, SA. Use ALL to combine values from a single account, ‘EU’ for all Europe markets EXCEPT UK, ‘EURO’ to combine countries using EURO currency.

DATAPOINT – OPTIONAL
Return data for specific data point. Default is empty value for all data points. Other Valid values are:

START DATE – OPTIONAL
Starting date for the data when period is custom.

END DATE – OPTIONAL
Ending date for the data when period is custom.

HEADER – OPTIONAL
Include the header line in the results. Possible values: TRUE/FALSE. Default: TRUE

GORILLA_SBHIGHACOSCAMAPIGN Attributes

Period Attributes:

TodayThis monthLast 3 Months
YesterdayThis quarterLast 12 Months
Same day last weekThis yearLast 7 Days Week Ago
Same day last monthThis Year-to-Last-MonthLast 7 Days Year Ago
Same day last yearLast WeekLast 30 Days Month Ago
Last 7 DaysLast MonthLast 30 Days Year Ago
Last 14 DaysLast QuarterLast Week Year Ago
Last 30 DaysLast YearLast Month Year Ago
Last 90 DaysLast 60 DaysYYYY-MM (change format to text)
 This weekYYYY YYYYQ1… YYYYQ4
Custom

Datapoint Attributes:

impressionsclickscpc
ctracosroas
spendsales14dpurchases14d
unitsSold14dunitsOrderedNewToBrand14dunitsOrderedNewToBrandPercentage14d
conversionRateviewableImpressionsvtr
vctrvideoFirstQuartileViewsvideoMidpointViews
videoThirdQuartileViewsvideoCompleteViewsvideoUnmutes
video5SecondViewsvideo5SecondViewRatebrandedSearches14d
dpv14dordersNewToBrand14dordersNewToBrandPercentage14d
salesNewToBrand14dsalesNewToBrandPercentage14dorderRateNewToBrand14d

Screenshot:

HIGHACOSCAMPAIGN E Gorilla ROI

Examples:

🚨 Use ranges (e.g.A2:A1000) in your formula wherever possible for quicker results and to prevent Google from blocking your account for 24 hrs due to overloading their resources. 
=GORILLA_SBHIGHACOSCAMPAIGN("TOY STORE", "2023", "US")

This will provide all advertising campaign with high acos with only SellerID, for the year 2023 in the US marketplace.

=GORILLA_SBHIGHACOSCAMPAIGN("TOY STORE","Last Month","US","SPEND")

This will provide all advertising campaign with high acos with only SellerID, for the year 2023 in the US marketplace and will return the advertising spending.

=GORILLA_SBHIGHACOSCAMPAIGN("TOY STORE","Last Month","US","SPEND","DUMP")

This offers a comprehensive report detailing of all advertising campaign with high acos with only SellerID, for the year 2023 in the US marketplace and will return the advertising spending.

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