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GORILLA_SBSTATS() – Advertising Brand Stats

Sample Usage

🚨 Use ranges (e.g.A2:A1000) in your formula wherever possible for quicker results and to prevent Google from blocking your account for 24 hrs due to overloading their resources. 
=GORILLA_SBSTATS("TOY STORE", "Last Month")
=GORILLA_SBSTATS("TOY STORE", "Last Month", "US", "spend")
=GORILLA_SBTATS("TOY STORE", "Last Month", "US", "Spend", B4:B215,, "single")

Syntax Description

SbStats 1 Gorilla ROI

Description:

Get Advertising Brand Stats.

⚠️ Important Note:

Data from all advertising related functions are based on your advertising attributed sales. Not regular organic sales.

When you see datapoints such as sales7d or conversions7d, it means the SP SALES or the SP CONVERSIONS. Not the total sales over the last 7 days. Only the converted SP or PPC SALES. This is the same for spend, units sold, and performance numbers. It is all based on the PPC spend, PPC units sold, PPC performance.

  • Regular advertising functions (non HIST functions) aggregate the values of the period you enter. E.g. SPPRODSALES() will display the combined data over the period you enter such as “last month”.
  • HIST functions such as SPSALESPRODHIST() displays the daily value.
  • All values are PPC attributed data.

Syntax:

GORILLA_SBSTATS(sellerId, [period], [marketplace], [datapoint], [campaign], [adgroup], [output], [start_date], [end_date], [header])

Seller ID – REQUIRED
Seller account or Nickname to work with.

PERIOD – OPTIONAL
Predefined period to get ads data or use ‘custom’ to specify a start and end date. Default will be last 30 days.

MARKETPLACE – OPTIONAL
Marketplace country filter. Country codes are US, CA, MX, BR, BE, UK, DE, ES, IT, FR, NL, PL, TR, IN, SE, AE, AU, SG, JP, EG, SA. Use ALL to combine values from a single account, EURO to combine countries using EURO currency, EU for all Europe markets EXCEPT UK.

DATAPOINT – OPTIONAL
Return data for specific data point. Default is empty value for all data points. Other Valid values are:

START DATE – OPTIONAL
Starting date for the data when period is custom.

END DATE – OPTIONAL
Ending date for the data when period is custom.

HEADER – OPTIONAL
Include the header line in the results. Possible values: TRUE/FALSE. Default: TRUE

GORILLA_SBSTATS Attributes

Period Attributes:

TodayThis monthLast 3 Months
YesterdayThis quarterLast 12 Months
Same day last weekThis yearLast 7 Days Week Ago
Same day last monthThis Year-to-Last-MonthLast 7 Days Year Ago
Same day last yearLast WeekLast 30 Days Month Ago
Last 7 DaysLast MonthLast 30 Days Year Ago
Last 14 DaysLast QuarterLast Week Year Ago
Last 30 DaysLast YearLast Month Year Ago
Last 90 DaysLast 60 DaysYYYY-MM (change format to text)
 This weekYYYY YYYYQ1… YYYYQ4
Custom

Datapoint Attributes:

impressionsclickscpc
ctracosroas
spendsales14dpurchases14d
unitsSold14dunitsOrderedNewToBrand14dunitsOrderedNewToBrandPercentage14d
conversionRateviewableImpressionsvtr
vctrvideoFirstQuartileViewsvideoMidpointViews
videoThirdQuartileViewsvideoCompleteViewsvideoUnmutes
video5SecondViewsvideo5SecondViewRatebrandedSearches14d
dpv14dordersNewToBrand14dordersNewToBrandPercentage14d
salesNewToBrand14dsalesNewToBrandPercentage14dorderRateNewToBrand14d

Screenshot:

SbStats Gorilla ROI

Examples:

🚨 Use ranges (e.g.A2:A1000) in your formula wherever possible for quicker results and to prevent Google from blocking your account for 24 hrs due to overloading their resources. 
=GORILLA_SBSTATS("TOY STORE", "Last Month")

This will provide a TOTAL of all datapoints with “Last Month” as the pre-defined period. The data will show the lists of all datapoints

=GORILLA_SBSTATS("TOY STORE", "Last Month", "US", "spend")

This will provide a total of the datapoint “spend” with the pre defined period as “Last Month” and the Marketplace as “US”. The default value of the filter Output is “DUMP” when nothing is declared.

=GORILLA_SBSTATS("TOY STORE", "Last Month", "US", "Spend", B4:B215,, "single")

This will provide a list of SKUs and the “spend” for each one with pre-defined period as “Last Month”, Marketplace as “US”, Output as “single”, datapoint as “Spend” and B4:B215 will be the list of the CAMPAIGNS. Optional filters can be changed depending on the need.

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