Google Sheets Functions

⌘K
  1. Home
  2. Docs
  3. Google Sheets Functions
  4. 2.Advertising Data/Functi...
  5. GORILLA_SPSALESCAMPAIGN() – Get total sales of advertised campaigns between any period

GORILLA_SPSALESCAMPAIGN() – Get total sales of advertised campaigns between any period

Sample Usage

🚨 Use ranges (e.g.A2:A1000) in your formula wherever possible for quicker results and to prevent Google from blocking your account for 24 hrs due to overloading their resources. 
=GORILLA_SPSALESCAMPAIGN("TOY STORE", "2023")
=GORILLA_SPSALESCAMPAIGN("TOY STORE", "2023", "US")
=GORILLA_SPSALESCAMPAIGN("TOY STORE", "2023", "US", "BOTTLESMALL")

Syntax Description

SPSALESCAMPAIGN Gorilla ROI

Description:

Get total sales of advertised campaigns between any period.

⚠️ Important Note:

Data from all advertising related functions are based on your advertising attributed sales. Not regular organic sales.

When you see datapoints such as sales7d or conversions7d, it means the SP SALES or the SP CONVERSIONS. Not the total sales over the last 7 days. Only the converted SP or PPC SALES. This is the same for spend, units sold, and performance numbers. It is all based on the PPC spend, PPC units sold, PPC performance.

  • Regular advertising functions (non HIST functions) aggregate the values of the period you enter. E.g. SPPRODSALES() will display the combined data over the period you enter such as “last month”.
  • HIST functions such as SPSALESPRODHIST() displays the daily value.
  • All values are PPC attributed data.

Syntax:

GORILLA_SPSALESCAMPAIGN(sellerId, [period], [marketplace], [campaign], [datapoint], [output], [start_date], [end_date], [header])

Seller ID – REQUIRED
Enter the seller ID or nickname you entered in your Gorilla account.

PERIOD – OPTIONAL
Predefined period to get ads data or use ‘custom’ to specify a start and end date. Default will be last 30 days.

MARKETPLACE – OPTIONAL
Marketplace country filter. Country codes are US, CA, MX, BR, UK, DE, ES, IT, FR, NL, PL, TR, IN, SE, AE, AU, SG, JP, EG, SA. Use ALL to combine values from a single account, ‘EU’ for all Europe markets EXCEPT UK, ‘EURO’ to combine countries using EURO currency.

CAMPAIGN – OPTIONAL
Include campaign to filter data by campaign. Use ADCAMPAIGNLIST to list the IDs. Can be a range of values like A1:A100 where A1 to A100 consists of values like Campaign1, Campaign2, Campaign3…

DATAPOINT – OPTIONAL
Return data for specific data point. Default is empty value for all data points. Other Valid values are: sales1d, sales7d, sales14d, sales30d, salesSameSku1d, salesSameSku7d, salesSameSku14d, salesSameSku30d.

OUTPUT– OPTIONAL
Use to select the type of data output required. Use ‘SINGLE’ to get a single value output of the single advertising. Use ‘TOTAL’ to generate a table of the datapoint corresponding. Valid values: ‘TOTAL’ or ‘SINGLE (default is ‘SINGLE’).

START_DATE – OPTIONAL
Starting date to get ads data from when period is custom.

END_DATE – OPTIONAL
Ending date to get ads data till when period is custom.

HEADER – OPTIONAL
Include the header line in the results. Possible values: TRUE/FALSE. Default: TRUE.

GORILLA_SPSALESCAMPAIGN Attributes

Period Attributes:

TodayThis monthLast 3 Months
YesterdayThis quarterLast 12 Months
Same day last weekThis yearLast 7 Days Week Ago
Same day last monthThis Year-to-Last-MonthLast 7 Days Year Ago
Same day last yearLast WeekLast 30 Days Month Ago
Last 7 DaysLast MonthLast 30 Days Year Ago
Last 14 DaysLast QuarterLast Week Year Ago
Last 30 DaysLast YearLast Month Year Ago
Last 90 DaysLast 60 DaysYYYY-MM (change format to text)
 This weekYYYY YYYYQ1… YYYYQ4
Custom

Datapoints Attributes:

sales1d – PPC attributed units sold within 1 day of clicksales7d – PPC attributed units sold within 7 days of clicksales14d – PPC attributed units sold within 14 days of click
sales30d – PPC attributed units sold within 30 day of clicksalesSameSku1d – PPC same SKU sold within 1 day of clicksalesSameSku7d – PPC same SKU sold within 7 days of click
salesSameSku14d – PPC same SKU sold within 14 days of clicksalesSameSku30d – PPC same SKU sold within 30 days of click

Screenshot:

SPSALESCAMPAIGN 2 Gorilla ROI

Examples:

🚨 Use ranges (e.g.A2:A1000) in your formula wherever possible for quicker results and to prevent Google from blocking your account for 24 hrs due to overloading their resources. 
=GORILLA_SPSALESCAMPAIGN("TOY STORE", "2023")

This will provide a DUMP of Ads Sales based on Campaign in a table-like manner. The data dump contains CampaignID, Campaign Name, sales1d, sales7d, sales14d, sales30d, salesSameSku1d, salesSameSku7d, salesSameSku14d, salesSameSku30d, for year 2023.

=GORILLA_SPSALESCAMPAIGN("TOY STORE", "2023", "US")

This will provide a DUMP of Ads Sales based on Campaign in a table-like manner in the US Marketplace, consisting of CampaignID, Campaign Name, sales1d, sales7d, sales14d, sales30d, salesSameSku1d, salesSameSku7d, salesSameSku14d, salesSameSku30d, for the year 2023.

=GORILLA_SPSALESCAMPAIGN("TOY STORE", "2023", "US", "BOTTLESMALL")

This will provide a DUMP of Ads Sales based on Campaign in a table-like manner for the campaign name BottleSmall, in the US Marketplace, consisting of Campaign Name, sales1d, sales7d, sales14d, sales30d, salesSameSku1d, salesSameSku7d, salesSameSku14d, salesSameSku30d, for the year 2023.

Tags , , ,