Sample Usage
🚨 Use ranges (e.g.A2:A1000) in your formula wherever possible for quicker results and to prevent Google from blocking your account for 24 hrs due to overloading their resources.
=GORILLA_SBHIGHACOSSEARCHTERM("TOY STORE", "2023", "US")
=GORILLA_SBHIGHACOSSEARCHTERM("TOY STORE", "Last Month", "US", B4:B215)
=GORILLA_SBHIGHACOSSEARCHTERM("TOY STORE", "Last Month", "US", B4:B215 , , , , "DUMP")
Syntax Description
Description:
Get Advertising Brand search term with high acos
⚠️ Important Note:
Data from all advertising related functions are based on your advertising attributed sales. Not regular organic sales.
When you see datapoints such as sales7d or conversions7d, it means the AD SALES or the AD CONVERSIONS. Not the total sales over the last 7 days. Only the converted AD or PPC SALES. This is the same for spend, units sold, and performance numbers. It is all based on the PPC spend, PPC units sold, PPC performance.
- Regular advertising functions (non HIST functions) aggregate the values of the period you enter. E.g. ADPRODSALES() will display the combined data over the period you enter such as “last month”.
- HIST functions such as ADSALESPRODHIST() displays the daily value.
- All values are PPC attributed data.
Syntax:
=GORILLA_SBHIGHACOSSEARCHTERM(sellerId, [period], [marketplace], [prod], [campaign], [adgroup], [datapoint], [output], [start_date], [end_date], [header])
Seller ID – REQUIRED
Seller account or Nickname to work with.
PERIOD – OPTIONAL
Predefined period to get ads data or use ‘custom’ to specify a start and end date. Default will be last 30 days.
MARKETPLACE – OPTIONAL
Marketplace country filter. Country codes are US, CA, MX, BR, UK, DE, ES, IT, FR, NL, PL, TR, IN, SE, AE, AU, SG, JP, EG, SA. Use ALL to combine values from a single account, ‘EU’ for all Europe markets EXCEPT UK, ‘EURO’ to combine countries using EURO currency.
PROD – OPTIONAL
SKU or ASIN to filter the results. Can be a range of values like A1:A100 where A1 to A100 consists of values like SKU111, SKU222, SKU333 or ASIN123…
DATAPOINT – OPTIONAL
Return data for specific data point. Default is empty value for all data points. Other Valid values are: impressions, clicks, cpc, ctr, acos, roas, spend, sales14d, purchases14d, conversionRate, viewableImpressions, vtr, vctr.
START DATE – OPTIONAL
Starting date for the data when period is custom.
END DATE – OPTIONAL
Ending date for the data when period is custom.
HEADER – OPTIONAL
Include the header line in the results. Possible values: TRUE/FALSE. Default: TRUE
GORILLA_SBHIGHACOSSEARCHTERM Attributes
Period Attributes:
| Today | This month | Last 3 Months |
| Yesterday | This quarter | Last 12 Months |
| Same day last week | This year | Last 7 Days Week Ago |
| Same day last month | This Year-to-Last-Month | Last 7 Days Year Ago |
| Same day last year | Last Week | Last 30 Days Month Ago |
| Last 7 Days | Last Month | Last 30 Days Year Ago |
| Last 14 Days | Last Quarter | Last Week Year Ago |
| Last 30 Days | Last Year | Last Month Year Ago |
| Last 90 Days | Last 60 Days | YYYY-MM (change format to text) |
| This week | YYYY | YYYYQ1… YYYYQ4 |
| Custom |
Datapoint Attributes:
| impressions | clicks | cpc |
| ctr | acos | roas |
| spend | sales14d | purchases14d |
| unitsSold14d | unitsOrderedNewToBrand14d | unitsOrderedNewToBrandPercentage14d |
| conversionRate | viewableImpressions | vtr |
| vctr | videoFirstQuartileViews | videoMidpointViews |
| videoThirdQuartileViews | videoCompleteViews | videoUnmutes |
| video5SecondViews | video5SecondViewRate | brandedSearches14d |
| dpv14d | ordersNewToBrand14d | ordersNewToBrandPercentage14d |
| salesNewToBrand14d | salesNewToBrandPercentage14d | orderRateNewToBrand14d |
Screenshot:
Examples:
🚨 Use ranges (e.g.A2:A1000) in your formula wherever possible for quicker results and to prevent Google from blocking your account for 24 hrs due to overloading their resources.
=GORILLA_SBHIGHACOSSEARCHTERM("TOY STORE", "2023", "US")
This will provide all advertising search term with high acos with only SellerID, pre-defined period as “2023” and “US” as Marketplace filter.
=GORILLA_SBHIGHACOSSEARCHTERM("TOY STORE", "Last Month", "US", B4:B215)
This will provide all advertising search term with high acos with only SellerID, pre-defined period as “2023” and “US” as Marketplace filter based on the SKU list from B4:B215.
=GORILLA_SBHIGHACOSSEARCHTERM("TOY STORE", "Last Month", "US", B4:B215 , , , , "DUMP")
This offers a comprehensive report detailing of all advertising search term with high acos with only SellerID, pre-defined period as “2023” and “US” as Marketplace filter based on the SKU list from B4:B215.