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  5. GORILLA_SPOVERVIEW() – Get total overview of the data for advertising

GORILLA_SPOVERVIEW() – Get total overview of the data for advertising

Sample Usage

🚨 Use ranges (e.g.A2:A1000) in your formula wherever possible for quicker results and to prevent Google from blocking your account for 24 hrs due to overloading their resources. 
=GORILLA_SPOVERVIEW("TOY STORE")
=GORILLA_SPOVERVIEW("TOY STORE","Last Month","US")
=GORILLA_SPOVERVIEW("TOY STORE","Last Month","US",B4:B215)

Syntax Description

SPOVERVIEW Gorilla ROI

Description:

Get total overview of the data for advertising.

⚠️ Important Note:

Data from all advertising related functions are based on your advertising attributed sales. Not regular organic sales.

When you see datapoints such as sales7d or conversions7d, it means the SP SALES or the SP CONVERSIONS. Not the total sales over the last 7 days. Only the converted SP or PPC SALES. This is the same for spend, units sold, and performance numbers. It is all based on the PPC spend, PPC units sold, PPC performance.

  • Regular advertising functions (non HIST functions) aggregate the values of the period you enter. E.g. SPPRODSALES() will display the combined data over the period you enter such as “last month”.
  • HIST functions such as SPSALESPRODHIST() displays the daily value.
  • All values are PPC attributed data.

Syntax:

GORILLA_SPOVERVIEW(sellerId, [period], [marketplace], [prod], [campaign], [adgroup], [start_date], [end_date])

Seller ID – REQUIRED
Enter the seller ID or nickname you entered in your Gorilla account.

PERIOD – OPTIONAL
Predefined period to get ads data or use ‘custom’ to specify a start and end date. Default will be last 30 days.

MARKETPLACE – OPTIONAL
Marketplace country filter. Country codes are US, CA, MX, BR, UK, DE, ES, IT, FR, NL, PL, TR, IN, SE, AE, AU, SG, JP, EG, SA. Use ALL to combine values from a single account, ‘EU’ for all Europe markets EXCEPT UK, ‘EURO’ to combine countries using EURO currency.

PROD – OPTIONAL
SKU or ASIN to filter the results. Can be a range of values like A1:A100 where A1 to A100 consists of values like SKU111, SKU222, SKU333 or ASIN123…

CAMPAIGN – OPTIONAL
Include campaign to filter data by campaign. Use ADCAMPAIGNLIST to list the IDs. Can be a range of values like A1:A100 where A1 to A100 consists of values like Campaign1, Campaign2, Campaign3…

ADGROUP – OPTIONAL
Include adgroup to filter data by adgroup. Use ADGROUPLIST to list the IDs. Can be a range of values like A1:A100 where A1 to A100 consists of values like AdGroup1, AdGroup2, AdGroup3…

START DATE – OPTIONAL
Starting date for the data when period is custom.

END DATE – OPTIONAL
Ending date for the data when period is custom.

Screenshot:

SPOVERVIEW 1 Gorilla ROI

Examples:

🚨 Use ranges (e.g.A2:A1000) in your formula wherever possible for quicker results and to prevent Google from blocking your account for 24 hrs due to overloading their resources. 
=GORILLA_SPOVERVIEW("TOY STORE")

This will provide the overview of the data using only SellerID. The default period is 30 days.

=GORILLA_SPOVERVIEW("TOY STORE","Last Month","US")

This will provide the overview of the data with “Last Month” as the pre-defined period and “US” as the marketplace.

=GORILLA_SPOVERVIEW("TOY STORE","Last Month","US",B4:B215)

This will provide the overview of the data with “Last Month” as the pre-defined period and “US” as the marketplace and B4:B215 as the list of SKUs. Period filter can be “Custom” then use Start date and End date filters to pull up data for a specific range of date.

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