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  5. GORILLA_SPUNITSGROUPHIST() – Advertising Units Group History

GORILLA_SPUNITSGROUPHIST() – Advertising Units Group History

Sample Usage

🚨 Use ranges (e.g.A2:A1000) in your formula wherever possible for quicker results and to prevent Google from blocking your account for 24 hrs due to overloading their resources. 
=GORILLA_SPUNITSGROUPHIST("TOY STORE", "2023")
=GORILLA_SPUNITSGROUPHIST("TOY STORE", "2023", "US")
=GORILLA_SPUNITSGROUPHIST("TOY STORE", "2023", "US", ,"BOTTLESMALL")

Syntax Description

SPUNITSGROUPHIST Gorilla ROI

Description:

Advertising Units Group History.

⚠️ Important Note:

Data from all advertising related functions are based on your advertising attributed sales. Not regular organic sales.

When you see datapoints such as sales7d or conversions7d, it means the SP SALES or the SP CONVERSIONS. Not the total sales over the last 7 days. Only the converted SP or PPC SALES. This is the same for spend, units sold, and performance numbers. It is all based on the PPC spend, PPC units sold, PPC performance.

  • Regular advertising functions (non HIST functions) aggregate the values of the period you enter. E.g. SPPRODSALES() will display the combined data over the period you enter such as “last month”.
  • HIST functions such as SPSALESPRODHIST() displays the daily value.
  • All values are PPC attributed data.

Syntax:

GORILLA_SPUNITSGROUPHIST(sellerId, [period], [marketplace], [campaign], [adgroup], [datapoint], [days], [sort], [start_date], [end_date], [transpose], [header])

Seller ID – REQUIRED
Enter the seller ID or nickname you entered in your Gorilla account.

PERIOD – REQUIRED
Predefined period to get ads data or use ‘custom’ to specify a start and end date. Default will be last 30 days.

MARKETPLACE – OPTIONAL
Marketplace country filter. Country codes are US, CA, MX, BR, BE, UK, DE, ES, IT, FR, NL, PL, TR, IN, SE, AE, AU, SG, JP, EG, SA. Use ALL to combine values from a single account, EURO to combine countries using EURO currency, EU for all Europe markets EXCEPT UK.

CAMPAIGN – OPTIONAL
Include campaign to filter data by campaign. Use ADCAMPAIGNLIST to list the IDs. Can be a range of values like A1:A100 where A1 to A100 consists of values like Campaign1, Campaign2, Campaign3…

ADGROUP – OPTIONAL
Include adgroup to filter data by adgroup. Use ADGROUPLIST to list the IDs. Can be a range of values like A1:A100 where A1 to A100 consists of values like AdGroup1, AdGroup2, AdGroup3…

DATAPOINT – OPTIONAL
Return data for specific data point. Default is empty value for all data points. Other Valid values are: unitsSoldClicks1d, unitsSoldClicks7d, unitsSoldClicks14d, unitsSoldClicks30d unitsSoldSameSku1d, unitsSoldSameSku7d, unitsSoldSameSku14d and unitsSoldSameSku30d.

DAYS – OPTIONAL
Number of days to return data corresponding from current date.

SORT – OPTIONAL
Date sorting criteria. Valid values: Desc (DEFAULT), Asc.

START_DATE – OPTIONAL
Starting date to get ads data from when period is custom.

END_DATE – OPTIONAL
Ending date to get ads data till when period is custom.

TRANSPOSE – OPTIONAL
If empty, “no” or “false”, returns datapoints as column headers,

HEADER – OPTIONAL
Include the header line in the results. Possible values: TRUE/FALSE. Default: TRUE.

GORILLA_SPUNITSGROUPHIST Attributes

Period Attributes:

TodayThis monthLast 3 Months
YesterdayThis quarterLast 12 Months
Same day last weekThis yearLast 7 Days Week Ago
Same day last monthThis Year-to-Last-MonthLast 7 Days Year Ago
Same day last yearLast WeekLast 30 Days Month Ago
Last 7 DaysLast MonthLast 30 Days Year Ago
Last 14 DaysLast QuarterLast Week Year Ago
Last 30 DaysLast YearLast Month Year Ago
Last 90 DaysLast 60 DaysYYYY-MM (change format to text)
 This weekYYYY YYYYQ1… YYYYQ4
Custom

Datapoint Attributes:

unitsSoldClicks1dunitsSoldClicks7dunitsSoldClicks14d
unitsSoldClicks30dunitsSoldSameSku1dunitsSoldSameSku7d
unitsSoldSameSku14dunitsSoldSameSku30d

Screenshot:

SPUNITSGROUPHIST 1 Gorilla ROI

Examples:

🚨 Use ranges (e.g.A2:A1000) in your formula wherever possible for quicker results and to prevent Google from blocking your account for 24 hrs due to overloading their resources. 
=GORILLA_SPUNITSGROUPHIST("TOY STORE", "2023")

This will provide a DUMP of the daily historical number of units sold through advertising based on AdGroup in a table-like manner for all the AdGroups under this seller. The data dump contains Date, unitsSold14d, unitsSoldClicks1d, unitsSoldClicks7d, unitsSoldClicks14d, unitsSoldClicks30d, unitsSoldSameSku1d, unitsSoldSameSku7d, unitsSoldSameSku14d, unitsSoldSameSku30d, for the year 2023.

=GORILLA_SPUNITSGROUPHIST("TOY STORE", "2023", "US")

This will provide a DUMP of the daily historical number of units sold through advertising based on AdGroup in a table-like manner for all the AdGroups in the US Marketplace, consisting of AdGroup ID, AdGroup Name, unitsSold14d, unitsSoldClicks1d, unitsSoldClicks7d, unitsSoldClicks14d, unitsSoldClicks30d, unitsSoldSameSku1d, unitsSoldSameSku7d, unitsSoldSameSku14d, unitsSoldSameSku30d, for the year 2023.

=GORILLA_SPUNITSGROUPHIST("TOY STORE", "2023", "US", ,"BOTTLESMALL")

This will provide a DUMP of the daily historical number of units sold through advertising based on AdGroup in a table-like manner for the Adgroup name BottleSmall in the US Marketplace, consisting of AdGroup ID, AdGroup Name, unitsSold14d, unitsSoldClicks1d, unitsSoldClicks7d, unitsSoldClicks14d, unitsSoldClicks30d, unitsSoldSameSku1d, unitsSoldSameSku7d, unitsSoldSameSku14d, unitsSoldSameSku30d, for the year 2023.

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